It looks like Nikon is in BIG trouble financially and that could be impacting many photographers and filmmakers in the future.
NikonRumors posts “Nikon has started massive cost cutting measures all over the world”
Nikon has started massive cost cutting measures all over the world. They already canceled many of their rebates after expecting a significant sales and income drop in the next 12 months. Here are some of the tips/rumors I have been receiving in the past few days:
→ Update: Nikon also had a big reduction of staff in Brazil (mainly marketing) which is strange given the upcoming Olympic games.
(There's more similar statements in the NikonRumors post)
Nikon pulls out of Professional Video?
Just before NAB, we heard that Nikon pulled out of NAB and we certainly didn't see them anywhere on the floor – and they had a large central presence in 2015.
One email (which I didn't see but was told existed) said Nikon is (my words) “pulling out of professional video” and had cancelled their booth at NAB.
I wrote Nikon and asked if they were pulling out of professional video and was told:
“Nikon continues to support professional film makers with a line of very capable DSLR camera bodies and NIKKOR lenses that are ideal for pro video applications. Nikon’s two newest DSLRs, the D5 and D500, can record in 4K UHD, and provide the advanced video features that professionals have come to appreciate.”
What does that mean?
Well their response certainly indicated they plan to continue offering video functionality, but seems to mean simply they are no longer courting filmmakers and will continue to put video in their cameras but not push the envelope of features. At least that's my interpretation.
Canon has had a major focus on filmmakers after the success of the Canon EOS 5D Mark II – they launched the Cinema EOS line of dedicated video cameras and even have continued the support of Cinema EOS in the Canon EOS 1D C (tho we haven't heard many rumors of a successor – but the Canon EOS-1D X Mark II does have 4k). They even created the Hollywood support center to help with filmmaking.
And Nikon never did anything like that – tho we do know they courted filmmakers and wanted films made with Nikon cameras, but they never went anywhere close to the support levels that Canon went after.
I held off reporting on the concept of Nikon “pulling out of professional video” because I didn't get a whole lot of confirmation from Nikon, but with the reports of their financial difficulties and with the reports from NikonRumors of these massive cost cutting efforts, it all ties together.
We haven't seen major inroads in filmmaking with Nikon, and with the cost cutting I think they're simply realizing that they've lost that battle and are focussing on things they do well – photography and lenses.
I wish them well!
(cover photo credit: snap from NikonRumors)
Latest posts by planetMitch (see all)
- Great Adorama Deals! Promo for Sony, Lowepro and Pelican - June 24, 2018
- Adorama Instant Rebates for Sigma, Sony and Canon! Including Exclusive Trade-In Offer on Canon Cinema and Pro Video Cameras! - June 19, 2018
- Sony RX100 VI Review by Hugh Brownstone – The TWO Things You Need to Know - June 18, 2018