3 Day Launch Special – May 31 Deadline! Reveal the Heart of your Creative Vision with Muse Storybuilder

by Bret Hoy3 Comments


planetMitch note: Muse Storybuilder has launched and for a very short time is on a ‘launch special' — hurry and check this out before June 1 as this special ends May 31!

I asked Bret Hoy to have a look at Muse Storybuilder to see what were his initial thoughts: 

It’s very easy to take story for granted. When you’re producing content for clients day in and day out, you often find yourself in a groove (read: rut) in which you’re functioning as if every story has similar, or the same elements. This is helpful in some ways. It helps you create consistency within your brand, and it keeps you getting content out the door, and if you’re a professional, you have to be always moving forward. But the side effect of this ethic is that it turns your process into something resembling a machine. Pushing out content, and forming it like play-dough around a skeleton that you know works, but isn’t really exciting and not always suited for every story.

So as a creative professional, you find yourself in an interesting predicament. You must find a balance between time spent on a project and being able to focus on each story, find the details and moments that make it unique, interesting and will achieve the greatest impact for your audience.

How do you do this? Well, the answer isn’t simple but Muse Storytelling just released an app that seeks to hone your creative process and help you find the heart of every story and flesh it out quickly. It’s called Muse Storybuilder and it’s got me really excited.

What is Muse Storybuilder – An explainer

Before we dig in and talk about the elements of this website, I want to address something. Muse Storybuilder isn’t a prescription that will cure bad stories. Instead, think of it as a way to diagnose your stories and give you a clear idea of what’s working and what isn’t.

Muse Storybuilder screen

Muse Storybuilder is a comprehensive, beginning to end, story outlining website that allows you to input characters, places, purpose and plot then compile it into a roadmap of sorts.

Not only does it do that, it allows you to add collaborators on the project that can comment and edit each facet of the story. This really changes the pre-production process with your client. Clear and concise communication is key when you’re trying to quickly and confidently put together a story.

Muse Storybuilder provides you the clean looking front for that communication.

Even if you discount all of the potential time saved communicating with your client, Muse Storybuilder almost forces you to create better stories. How does it do this? Well, it draws attention to every element of your story all at once, and that in turn shines a harsh light on each part. As I said before, it’s easy to take stories for granted. When you have to write them out and defend those ideas, characters and plot points, you look at your own work with a more critical eye. This turns your pre-production into a time where you can truly hone your stories.

What really rounds out the Muse Storybuilder are the videos that accompany each section.

They go further than just explaining the website itself. They’re writing classes in and of themselves and show you the importance of each step. This was sort of a surprise when I started using the website myself and speaks to what Storybuilder does as a whole.

planetMitch note: This story about Shane and Lydia Hurlbut was part of the Muse Storybuilder product launch promotion

Muse Storytelling: The Hurlbut's Story

Initially when I heard about the website, I had my pre-conceived notion about what it would be– something that increases your productivity and allows you to communicate with clients.

But for me, what defines the website is really its ability to force you to make decisions that you otherwise, might not.

This makes you a better story teller.

If you really put the time in and care about what you’re creating, Muse Storybuilder gives you the tools to take it to the next level.

Learn more and Get the Muse Storybuilder Launch Special before it ends on May 31!

(cover photo credit: snap from source in post)


  1. My questions are, will the narrative features that will be added be available to people who purchase now? When will the narrative version be available. I don’t want to pay for something extra later.
    From the website it states: A narrative version of Muse is being developed and is slated for release near the end of Q1 2016.

  2. I received an update on this from the developers, they have abandoned the narrative modes and they will not be added. So everyone should be aware of this.

  3. Thanks for sharing that here John, in case there are others who have been holding out for a narrative-centric version.

    It was originally on our road map, but we’ve found a couple things that changed out plans. First off, our strength is definitely in helping people make the most of non-actors or real people. We’ve spent a decade building techniques that help you go deeper and go further with the real people in your films. So much of our process is based on the idea of Listening–really getting involved, asking questions, and understanding the context. These ideas do transfer over to narrative work, but they require a bigger step in your thinking.

    Secondly, we’ve been getting some really strong results with people who do have a narrative background and have taken Muse as-is.

    It’s certainly not for everybody looking to do narrative work, but the concepts are based on the science of human connection–that matters whether you find the character down the road or you make them up. The same is true of plot structure and the other main elements of story our process covers.

    What is really lacking for the narrative folks are the additional elements like scriptwriting, that we don’t touch on at all. Muse, and the process, are solid if you really want to deepen your understanding of the main elements of story and have a process for developing them. But it wouldn’t be an end-to-end solution for the narrative filmmaker.

    Hope that helps!


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