Posts Tagged ‘branding’

Last week I talked about the importance of focusing your business in one particular area, rather than trying to be all things to all people. So, if you shoot weddings, your website and all your promotional materials should be about weddings. If you’re a commercial…

Last week I wrote about the benefits of a film and video career as an independent contractor (IC) vs. starting and growing a studio. The response was great. Thanks to all who commented on the post or in the Twitterverse. Today I want to follow…