Author Archive

Apr
12
2012

You’re A Producer. Act Like One.

[caption id="attachment_19470" align="alignright" width="200" caption="You don't need to have hair like Brian Grazer to act like a producer. (Image Creative Commons.)"][/caption] Today is my third and final post in a series addressing three key roles in film production. In part 1 ("Are you a DP…
Mar
28
2012

Be A Director, Not Just a Camera Pointer

Last week I asked the provocative question, "Are you a DP or a light putter-upper." As expected, there was quite a diversity of replies and responses. This week I have another question for you. Are you a director, or are you a camera pointer? Actually,…
Mar
14
2012

Are You a DP or a Light Putter-Upper?

DP. It stands for director of photography (DoP for you British types. :) Two simple letters. D. P. It's funny how much is communicated when you add a few letters before or after your name. Dr. MD PhD MFA Esq. In each of these examples,…
Jan
25
2012

The Process of Changing Your Focus and Brand

Last week I talked about the importance of focusing your business in one particular area, rather than trying to be all things to all people. So, if you shoot weddings, your website and all your promotional materials should be about weddings. If you’re a commercial…
Jan
18
2012

Your Camera Is Not the Only Thing That Should be Focused

[caption id="attachment_16617" align="alignright" width="338" caption="Specialist make more money precisely because they specialize. Photo (c) ThePhotoBin on Flickr"][/caption] I must admit, I always get a chuckle when I come across a webpage for a photographer and filmmaker and they say something like, "We specialize in weddings,…
Jan
11
2012

Are You Putting Too Many Videos Online?

There's a terrible condition that's spreading among filmmakers and videographers all over the world. I call it video creep, and if you suffer from it, chances are you could be hurting your business. [adrotate group="6"] [adrotate group="9"] What is video creep? What is video creep you ask?…
Dec
15
2011

The #1 Reason You Should NOT Be an Indie Contractor

Today is my third and final post in a series on choosing the path of an independent contractor (IC) vs. that of building a formal studio. In part 1 I wrote about the benefits of being an IC. Last week I wrote about the importance…
Dec
8
2011

The Brand of YOU

Last week I wrote about the benefits of a film and video career as an independent contractor (IC) vs. starting and growing a studio. The response was great. Thanks to all who commented on the post or in the Twitterverse. Today I want to follow…
Dec
1
2011

Picking the Path of an Independent Contractor vs. Studio

There used to be a time when in order to start a video production business, you literally needed tens of thousands of dollars, years and years of experience, and the strength to lug around 30+ lb. cameras on you shoulder plus 15 lb. battery belt…
Nov
16
2011

If You Want to be Creative, Go F.I.S.H.

This short film was part of a film series I created for a CEO's Keynote address. He would be speaking to a room full of professional photographers from around the country about the creative process (as well as other topics). We purposefully chose artists in…