Canon announced the Canon EOS 5D Mark IV and I spent the day yesterday reading the internet – and frankly I'm getting pretty damn sick of all the bitching and whining on the internet including all the people saying the Canon EOS 5D Mark IV doesn't have this or that feature.
Yea, I'm going there.
First, I agree that there could have been some amazing video features in the Canon EOS 5D Mark IV and I'm also disappointed that we didn't get several things, but it is obvious that Canon has chosen not to go there (see more below)… and I understand there's disappointment, but the outright bitching and stupidity going on just irks me. Call me a “Canon fanboy” if you want, but I think they're making logical decisions based on what they see in the market.
These are some of the actual comments I read (with my comebacks):
“1.74x crop for video? That's not far off Micro 4/3. Better to wait for the Panasonic GH5 me thinks, which will apparently do 6K, and 4K at 60P. If the rumours are correct.” (Um sure, nobody can shoot any 4k with things like Micro 4/3 right? Oh wait, the GH4 is a M4/3 sensor… no reason to think the GH5 will be full frame)
“No articulating screen? Cmon Canon that's so useful for video!!!!” (yea, I kinda wished for that one too but at least I got touch screen)
“Again, Canon drops the ball. This is a stills camera only.” (hello? That is EXACTLY what the 5D series has been since day 1 – video was not its main goal – ever -).
“Nobody can use the 4K with that 1.7 crop. There's no point.” (Um what's the crop factor on most RED cameras? There are very few full frame video cameras which is why the Canon EOS 5D Mark II was so amazing)
“DSLR's are dead anyways. I've gone Sony Mirrorless.” (I still don't get this one… that's a whole other rant from me – there's not THAT much difference between mirrorless and a DSLR!)
“What? No 60fps in 4k? Stupid” (guess what, there are other tools that will do that – if you need it, go buy/rent one of those)
Folks, I think you need to just do what your mother taught you – “If you don't have anything nice do say, then don't say anything.”
I've said this on the DSLR FILM NOOB Podcast and anywhere people will listen:
The Canon EOS 5D Mark IV may NOT be for you!
And that's OK!
Not every damn product is right for every person.
Canon has designed a DSLR that does what 80-90% of the market needs. I've said this before until i'm blue in the face too: Not everyone needs 4k! 4k video is still such a small hunk of the market. Growing but Canon's growing into that market too.
People bitched like crazy about the Canon XC10 – but you know what? Canon probably DID NOT DESIGN IT FOR YOU! I talked with several people who bought the XC10 and absolutely thought it was exactly what they needed for their situation and needs. Those are the people Canon designed it for. Sure, it was a small segment of the population of people shooting video, but that doesn't make it the ‘stupidest product ever' (which I heard several people say).
If a product doesn't appeal to you that does NOT mean “it is the most stupid product in the world,” it simply means you are not the target audience.
I know that's hard for you to hear, but get over it and please quit bitching*.
Canon will sell a stink load of Canon EOS 5D Mark IVs and they will make a lot of money.
The Canon EOS 5D Mark IV is an insanely good camera spec wise and it is marketed at the photography professional who also needs to shoot video. This is NOT NOT NOT a video camera that also shoots photos. It NEVER has been! WAKE UP!
Sure, some of you are now storming off to SonyLand or PanasonicLand and frankly, Canon is OK with that!
I said on the DSN podcast yesterday morning that there are people that don't like me and I'm ok with it – it took me a while to learn that lesson. Same with Canon. I cannot please everyone and neither can Canon. Nor should they try.
Canon are masters at marketing. They know who will buy their products and they make them for those people. If it isn't for you, that is OK. I have seen plenty of people bitching that Canon has “lost touch with the market” and I can't tell you how wrong those folks are. Canon knows exactly what they're doing and they're selling a ton of cameras and lenses!
And frankly, I feel like even if Canon gave some people everything they wanted, they'd still complain simply because that's the way they are – constant, negative people.
Why does everyone have to go online and bitch and moan? I guess it makes them feel good. Well it doesn't help you or anyone else for that matter. I'm trying very hard to surround myself with positive people and I'm maybe just more aware of the complaining going on, but others have said i'm not the only one noticing.
Facebook and youtube for example seem to just be a bitchiest. Very few people ever say anything complimentary.
So, if you'd like to be improving yourself (and I hope you do), then take a moment and think about whether your complaining online is necessary. Sure, I complain, but I'm trying my best not to (tho maybe this whole rant is a complaint and I'm being very two-faced?) and I think about my words carefully online these days.
If you want to effect change about the Canon EOS 5D Mark IV, the right place to go is to Canon directly and let them know your thoughts. I do it when ever I get the chance. I ask them for improvements that I think will help make me a better photographer or filmmaker. They listen very graciously and make notes and send them along up the line. It all adds up.
I didn't get everything I would have liked to have seen in the Canon EOS 5D Mark IV and I've mentioned several of those things on the Podcast and the Live Panel Barry, Deejay, and I did online the other night, but they're all things that I've told Canon directly too!
And yes, I'm buying the new Canon EOS 5D Mark IV from my local camera shop (schillers.com) and I plan to test it side by side with the Canon EOS 5D Mark II and the Canon EOS 5D Mark III so keep your eyes out for those!
Please spend your time being positive and supportive. You'll live a happier life and the world will be a better place.
* note… I realize nobody will probably listen to me on this, but maybe, just maybe, if I can get one of you to think about improving yourself then I'll be happy.
Tell me your thoughts in the comments below and please be nice about it – I will delete comments if they're not appropriate.
(cover photo credit: snap from Canon)