RED simplifies their product line and simultaneously pisses off part of their customers while also making things better for the others.
I ran into this story reading flame wars that quickly erupted this evening after word spread that RED has slashed their product lines as well as their prices.
Some typical comments on threads:
“This is what happens when you buy cameras from a guy who used to sell sunglasses. lol”
“They are a phone company now. Like Apple.
“I think it's the feeling you get when you drive your Porsche 918 Spyder off the lot and find out the moment you hit the street, it's worth 20% less.”
What some people need to do is to calm down and think. This is how it goes with products around the globe. You pay one price and then later the price drops. Nothing new. Happens all the time.
And one of the best comments I saw came from Rob Ruscher (who has written for planet5D)…
“The real issue is people thinking buying cameras or gear in general is an asset when really buying anything like this is a liability…. I bought my C300 for $15k, a month later it went down to 12k then down and down. But I made my money back x 2 just on the rental line item. Paid off my Scarlet W in less than a year. So the value of the camera doesn't affect me nor the reason I bought it.” – Rob Ruscher
Of course, if you happened to buy an $80k RED a month ago and it is now $55k, then you’re gonna be pissed. I get that.
Resale values just plummeted on all RED models.
On the other hand, if you were wanting to buy one and couldn’t, now one might be in reach.
It is also good for rental houses being able to afford more cameras if they have the demand.
So what are your thoughts?
RED Digital Cinema Simplifies Camera/Sensor Line-up
Via Multichannel News:
The full power of RED’s updated DSMC2 line-up is now available at a lower price; existing RED owners have new upgrade paths available.
RED Digital Cinema is advancing its product portfolio of high-quality cameras and sensors with a focus on simplicity, price and quality for customers. Beginning today, RED’s camera line-up will be modified to include one DSMC2 camera BRAIN with three sensor options – MONSTRO 8K VV, HELIUM 8K S35 and GEMINI 5K S35. The single DSMC2 camera BRAIN includes high-end frame rates and data rates regardless of the sensor chosen and, in addition to this new value, the streamlined approach will result in a price reduction compared to RED’s previous camera line-up.
“RED was founded with the desire to democratize the digital cinema camera industry by making trailblazing technology accessible to shooters everywhere,” said Jarred Land, President of RED Digital Cinema. “And that mission has never changed. With that in mind, we have been working tirelessly to become more efficient, as well as align with strategic manufacturing partners to optimize our supply chain. As a result, today I am happy to announce a simplification of our lineup with a single DSMC2 brain with multiple sensor options, as well as an overall reduction on our pricing.”
RED’s DSMC2 camera BRAIN is a modular system that allows a shooter to configure a fully operational camera setup to meet their individual needs. RED offers a range of accessories including display and control functionality, Input/Output modules, mounting equipment, and methods of powering the camera. The DSMC2 camera BRAIN is capable of up to 60 frames per second at 8K, offers 300 MB/s data transfer speeds and simultaneous recording of REDCODE RAW and Apple ProRes or Avid DNxHD/HR.
Read full article at Multichannel News “RED Digital Cinema Simplifies Camera/Sensor Line-up”
RED simplifies their camera offerings with new lower pricing
If you own a RED camera, you may or may not welcome this news, especially if you only recently acquired your camera.
Today, RED announced that it will be simplifying it’s camera options to three sensor options, MONSTRO 8K VV, HELIUM 8K S35 and GEMINI 5K S35. All of the sensor options will come with Weapon boards which offer faster data rates and lower compression rates. This is now simplified to just DSMC2.
All of these cameras have had price cuts. The Weapon Monstro 8K VV used to cost around $80K, Weapon Helium $50K and the Gemini at $25K. That’s price cuts of $25K for the Monstro & Helium and $5K for the Gemini! The Gemini was only released a month ago too. If you were looking to buy a new RED camera, now seems to be a good time to get in with the new pricing.
Read full article at Newsshooter “RED simplifies their camera offerings with new lower pricing”
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(cover photo credit: snap from Newsshooter)