Redrock Micro to Bring Innovative Production Technology from Disney/ABC Television Group and Disney Research to Market
From Redrock Micro Press:
DATELINE – Burbank California – Disney | ABC Television Group and Disney Research has selected Redrock Microsystems to license certain Disney technology and patents, and will work with them to bring resulting products to market.
“Disney has a rich heritage of developing technology to enhance the tools and systems of tomorrow,” said Anthony Accardo, Director, Research & Development, Disney ABC Television Group. “We look forward to working with Redrock to develop and launch technologies that we think will add tremendous value for productions industry-wide.”
Under terms of the agreement, Disney has licensed technology and patents to Redrock aimed at improving mobilized video production. Redrock is currently integrating Disney and Redrock technologies to release generally available products. These products target small crews, solo operators, independent productions, and field broadcast applications including news, sports, and event coverage.
“When Disney approached us, we immediately recognized how wide ranging this technology is for improving field production,” said James Hurd, President, Redrock Micro. “We've come to appreciate the innovation Disney brings to the table, and this relationship makes perfect sense: marrying Disney's advanced technology with Redrock Micro's proven product designs and delivery.”
About Disney|ABC Television Group
Disney|ABC Television is comprised of The Walt Disney Company's global entertainment and news television properties, owned television stations group, and radio business. This includes ABC Studios, a global leader in the development, production and distribution of entertainment content across broadcast, cable and on-demand platforms; the ABC Owned Television Stations Group; and The ABC Television Network, which provides entertainment and news programming to viewers via more than 200 affiliated stations across the U.S. It also includes Disney Channels Worldwide, a portfolio of 120 kid-driven, family-inclusive entertainment channels, including Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama, and Radio Disney brands, as well as cable network Freeform, which targets millennials. Disney|ABC Home Entertainment and Television Distribution and Disney Media Distribution round out the portfolio. Disney|ABC Television also has equity interests in A+E Networks and Hulu.
About Redrock Micro
Redrock Micro revolutionized independent film production in the early 2000s with the M2 cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning digital cinema rigs and accessories, DSLR rigs, depth-of-field adapters, stabilization and support gear, sophisticated focus controllers, and advanced cinema accessories. More information is available at redrockmicro.com.
(cover photo credit: snap from Wikipedia)