Sony Alpha a7 III

Sony a7 III Mirrorless Camera Launched! Full Coverage with TONS of ‘First Look’ Videos

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Yes, the Sony a7 III was announced a day ago… but we wanted to wait a bit to give you a bit of our ‘full coverage' with as many quality videos/reviews/first impressions as we could find…

And, our good friend Hugh Brownstone just posted his video = which is a great take on where the new Sony A7 III fits in with other new cams in the market.

Sony a7 III Mirrorless Digital Camera with 28-70mm Lens

Preorders start at 11am ET, Wed Feb 28 —>>> B&H


  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point AF System & 10 fps Shooting
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0″ 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 & Pixel Shift Multi Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • USB Type-C Port, Weather-Sealed Design

Hugh Brownstone's take on the A7 III:

Sony | α | α7 III – Product Feature


Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage.

Coming Soon Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens

This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively.

Sony Alpha a7 III

Coming Soon Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing.

Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Sony Alpha a7 III

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0″ 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring.

For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant

Learn more about the a7 III at B&H.

Check out these recent videos featuring the Sony a7 III

Live | Sony a7 III Launch Event

NEW SONY a7 III announcement from LAS VEGAS!


Sony a7 III Hands-On!

Sony A7iii- REAL World Hands on Review- ISO, Resolution, Buffer, Focus, Shutter, Battery Sony A7m3

Sony a7iii – Hands-on/Early Thoughts

SONY Alpha A7 III vs SONY Alpha A7 II

Sony A7 III HANDS ON Initial Review – 693 AF point Baby A9 😲A73

Amazing New Sony A7 III – Wow Almost The Perfect Camera?

Sony a7III the love child of the Sony a7RIII & a9

(cover photo credit: snap from B&H)

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