Raising Awareness for First World Hunger Thru Astounding Photos – Von Wong Attacks the Problem With Modern Creative Imagery

by planetMitch2 Comments

Did you know that in Silicon Valley 1 in 3 children struggle with hunger? That's just shocking to me! The land of tech and everyone assumes everyone there is fairly well off right?

So how do you change the world and educate people about these kinds of issues?

Von Wong decided to work (for free) for 4 months with the Second Harvest Food Bank to develop a series of photos that would not be your typical ‘starving child' photo because these aren't typical ‘starving children.'

I started following the story not long after he posted it on his Facebook feed planning to cover it here on planet5D eventually, but then yesterday I was also shocked to see the reaction he was posting in his feed where people were bashing him hard for making the children look different than the typical ‘starving child' – and maybe that's good – people are talking (even if some aren't being nice about it).

What do you think? Is this a good way to get people talking about an unknown problem?

Related: “Von Wong Shoots 10,000 plastic bottles and a mermaid

Capturing the invisible problem of first world child hunger

Via Von Wong:

Unfortunately, sob stories and sad photographs don’t really do well on social media, so we wanted to try a different approach. We decided to do a photoshoot that would highlight kids as heroes, on an epic quest to get food.

For these kids, getting access to a regular breakfast becomes Mission Impossible.

Dax Slate attempts the impossible: To steal some bacon from right under the nose of a few cooks. Shot on the Sony A7r-ii, 16-35mm | ISO80, 16mm, f/4, 1/50 with Broncolor

There was only one iconic scene that came to mind when I thought of an impossible mission – That of Tom Cruise dangling from the ceiling.

Suspending a kid from the cafeteria in Martha’s Kitchen wasn’t going to be possible, so we came up with a DIY solution instead featuring two strong men, a long metal pole and some galvanized cable.

Makeup artist Lien Delong teamed up with costume designer Jennifer Gonsalves and armor creator Posh Fairytale Couture to transform our ordinary kids into bite-sized heroes.


Sometimes they have no choice but to embark on treacherous climbs or dumpster dives, just to get access to fresh produce.

Damian Fierro scales the side of a commercial freezer in search of some fresh produce. Shot on the Sony A7r-ii, 16-35 mm | ISO250, 16mm, f/5, 1/80 with Broncolor

The most intrepid climbers to me are those who try to tackle Everest, so we decided to recreate the same by having Damian scale the side of Second Harvest’s very own commercial freezer.

Read full article at Von Wong “Capturing the invisible problem of first world child hunger”

Here's the Behind the Scenes video by Valentina Vee.

Raising awareness for First World Hunger – with the Second Harvest Food Bank

If you want to support the amazing work that the Second Harvest Food Bank is doing, you can click here to donate. With only a 50 cent donation, Second Harvest can deliver a meal to a child in need.

Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before

(cover photo credit: snap from Von Wong)


  1. It is a terrible idea to raise awareness about child hunger is such “playful” and “fun” way. It takes away all seriousness of real human suffering due to hunger – especially when kids suffer.

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