The First Medium-format mirrorless! Hasselblad unveils X1D

by planetMitchLeave a Comment

Now here we go! The first 50mp Mirrorless camera is set to rock the world and it is from Hasselblad – the X1D

So, what does that mean? Well, first off, you know it is going to be expensive LOL – coming in at around $8995 (body only) it isn't likely to be the first choice of many of our readers, but it is certainly going to grab some attention.

Why? Well, it is a Hasselblad and it is 50mp mirrorless and the first medium-format mirrorless.

What will keep it out of your hands? Well, the price is the first thing that will hit you of course.


And, it appears to have the best UI of any camera (according to Hugh)

Related: “Hasselblad H6D: the Best Software Interface on a Hardware-Based Camera
Pre-order on B&H!


  • 50mp sensor
  • first mirrorless medium-format
  • hasselblad
  • dual SD cards (not sure I've seen that on a mirrorless small body)
  • Wifi and GPS
  • Surprisingly it has a headphone port


  • $8995
  • New lens mount
  • 25,600 highest ISO (ok, that's not bad really and with the size of the sensor it might be really low noise, but with cameras like the Sony A7s Mark II at 406,000 well…)
  • 1080HD video at 30fps (no 60fps or 4k)

What do you think? You buying?

Press release:

Hasselblad announces groundbreaking X1D
The world’s first compact mirrorless digital medium format camera

Hasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.

Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.

Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”

A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.

The Hasselblad X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP
Prices stated are exclusive of VAT

Hasselblad X1D specifications

MSRP $8995/£5990/€7900
Body type
Body type Rangefinder-style mirrorless
Max resolution 8272 x 6200
Image ratio w:h 4:3
Effective pixels 51 megapixels
Sensor photo detectors 53 megapixels
Sensor size Medium format (44 x 33 mm)
Sensor type CMOS
Color space sRGB, AdobeRGB
Color filter array Primary color filter
Custom white balance Yes
Image stabilization No
Uncompressed format RAW + TIFF
File format
  • JPEG (Exif v2.3)
  • Raw (3FR format)
  • TIFF
Optics & Focus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Manual focus Yes
Focal length multiplier 0.8×
Screen / viewfinder
Articulated LCD Fixed
Screen size 3
Screen dots 920,000
Touch screen Yes
Screen type TFT LCD
Live view Yes
Viewfinder type Electronic
Viewfinder coverage 100%
Viewfinder resolution 2,360,000
Photography features
Minimum shutter speed 60 sec
Maximum shutter speed 1/2000 sec
Exposure modes
  • Program
  • Aperture priority
  • Shutter priority
  • Manual
Built-in flash No
External flash Yes (Nikon compatible)
Flash X sync speed 1/2000 sec
Continuous drive 2.3 fps
Self-timer Yes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Videography features
Resolutions 1920 x 1080 (30p, 25p)
Format H.264
Microphone Stereo
Speaker Mono
Storage types Dual SD/SDHC/SDXC slots
USB USB 3.0 (5 GBit/sec)
HDMI Yes (mini-HDMI)
Microphone port Yes
Headphone port Yes
Wireless Built-In
Wireless notes 802.11b/g/n/ac
Environmentally sealed Yes
Battery Battery Pack
Battery description 3200 mAh li-ion battery
Weight (inc. batteries) 725 g (1.60 lb / 25.57 oz)
Dimensions 150 x 98 x 71 mm (5.92 x 3.86 x 2.81)
Other features
Orientation sensor Yes
GPS BuiltIn

via Medium-format mirrorless: Hasselblad unveils X1D

(cover photo credit: snap from Hasselblad)

Leave a Comment