What Happened to the Camera Industry in 2015? LensVid Shares Results

by planetMitch1 Comment

What's happening in the industry in terms of sales and market share for different types of cameras and lenses?

The folks at LensVid put together this awesome graphic and video.

Interesting things to me:

  • Mirrorless tho growing still only makes up 9% of the market
  • Lenses and interchangeable lens cameras tho lower than peaks in 2012 are still above 2009 levels
  • compact (‘point and shoot') cameras are dead, dead, dead
  • While DSLRs have dropped in sales from 2012, and mirrorless has been rising, mirrorless still isn't taking over from DSLRs
  • If you look at their percentages of the “camera market overview” from 2013-2015, DSLRs have in fact increased their market share more than mirrorless (tho this is all coming out of the huge drop in compact cameras so it is hard to really judge). And that increase is much bigger than mirrorless' increase.
  • 3% drop in lenses is much lower than the 17% drop in cameras – which is why Canon and others are making bodies to sell lenses. Lenses have higher profit margins.

Everyone keeps talking about how they're moving to mirrorless, yet the market share is still small. Growth in 3 years from 2013 to 2015 is only 200k new units up to 3.2 million. Maybe if we polled filmmakers who've moved from DSLR to mirrorless we'd get a much higher percentage? Let us know in the comments.

So while you may think there's a bunch of doom-and-gloom for the camera market (and don't get me wrong, they are hurting), there's still significant growth for interchangeable lens cameras and lenses if you compare over longer periods than just one or three years. The killer has been the move away from those god-awful point and shoot cameras to the smartphones.

And with at least one smartphone gaining Dual Pixel Autofocus (the samsung galaxy S7), maybe there's even more positive things on the horizon for photographers and filmmakers wanting to shoot with smaller cameras.

Pop over to LensVid to see their video explanation of the chart!

Here's their chart:



Source: LensVid Exclusive: What Happened to the Photography Industry in 2015? – LensVid.comLensVid.com via canonrumors.com

(cover photo credit: snap from the video)


  1. I moved from the 5DII to the Sony A7R when it came out. It was my main still camera and second camera for my Sony FS100. However, shortly after the Panasonic GH4 came out last year I got one, and the FS100 has been stuck a cabinet ever since.  

    While everyone says the compact cameras are dying, I’ve been looking at a new one to replace my Sony RX100-III. It’ll probably be the upcoming Panasonic ZS100 because it does 4K at 24p with a 1″ chip. I’ve read that the Sony RX100-IV only does 30p in 4K. So I disagree about cell phones replacing compact cameras. Maybe they do for many, but I like having a more useful camera with me for the occasional grab shot that I can use in a documentary. For example I got several very nice sunset and lonely road shots with the RX one time that I used for chroma key background plates. I don’t think my iPhone would have been able to get the same quality shot under strongly backlit conditions.

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