Canon XC10 4K Video Cam Under $2,400 Coming in June

by Hugh Brownstone9 Comments

Part baby Cinema EOS, part Powershot G series, Canon XC10 will excite some, disappoint others. Pricing in the UK of £1,599 translates to just under $2,400, but Canon may charge even less in the US.

On first blush the XC10 appears to be a mash-up of Canon corporate bits combined and modified in a novel way, yielding a product addressing the gap between Canon’s current lineup and its more innovative competitors in the video space.

Without cannibalizing existing sales.

A tough design brief, but they just may have pulled it off.

The XC10‘s non-interchangeable zoom lens (8.9mm– 89mm, f/2.8 – 5.6 is the full-frame equivalent of 27mm-270mm, f/5.6 – 16.8) will not give anyone shallow depth of field nor real low-light flexibility, even with a top ISO of 20,000. A 12-stop dynamic range is not going to wow anyone expecting a Sony competitor. The rear LCD flips up and down (very much like the Sonys) but not out. And the XC10 shoots UHD, not full 4K.

On the other hand, the XC10 does have some interesting specs as well: 1200x fast motion, 1/4x slow motion in HD, interval shooting, WiFi, a rotating handgrip lifted pretty much straight from the C-series;  a detachable magnifying finder; 12mp stills and  8.29 still captures from video; and a new 4K-capable codec called XF-AVC H.264 (we’ll have to learn more about this one, stay tuned).

And it is compact.

It's an obvious candidate for event video; a potentially attractive B cam; and by far the lowest priced 4K entry point into the Canon lineup.

Canon has designed the XC10 against the grain perhaps because it was the only way to navigate the competitive landscape: it is a video-centric hybrid stills camera with the form factor of a camcorder, rather than the other way around as exemplified by Canon’s entire current DSLR lineup; the Sony A7 (B&H|Amazon) series; the Panasonic GH4 (B&H|Amazon); and now the Samsung NX-1 (B&H|Amazon).

But credit where credit is due: it is a novel choice in this market.

Count me curious.

What do you think? Interesting? Appealing? Not so much?

Canon's 3 announcements today:

[bctt tweet=”Canon introduces sub-$2,400, 4K hybrid camera?”]

Canon XC10 video


ANNOUNCEMENT: Canon XC10, A Breakthrough Compact 4K Video and Stills Camcorder

Canon XC10

MELVILLE, N.Y., April 8, 2015 – Canon U.S.A. Inc., a leader in digital imaging solutions, is proud to introduce the new XC10 4K Digital Camcorder.  Compact, lightweight and versatile, the XC10 is designed to deliver stunning 4K and Full HD video as well as compelling 12-Megapixel still images. The camcorder also has a built-in function to extract eight megapixel still images from recorded 4K video, making it one of Canon’s most convenient multimedia tools to date. In addition to the camcorder’s 4K and Full HD video capture capabilities, the XC10 camcorder includes a one-inch 12-megapixel CMOS sensor, with a 10x Wide-Angle Zoom Lens with a 2x Digital Teleconverter and Optical Image Stabilization allowing for rock-steady video and still image shooting.  This new digital camcorder is ideal for creative individuals and professionals who are interested in cost effective 4K video production, as well as multimedia journalists and news agencies looking to easily expand into 4K Electronic News Gathering (ENG) coverage. 

“With the introduction of the XC10 4K Digital Camcorder, we are looking to deliver a robust new camcorder that will allow for an ever expanding creative expression. Enabling the virtually seamless capture of stunning 4K video with the added convenience of still image capture and 4K frame extraction, XC10 users are empowered with multiple ways to share their artistic visions,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.  

Newly Developed 4K Imaging System 
The XC10 Digital Camcorder’s 12-Megapixel Canon CMOS sensor delivers up to 12 stops of dynamic range for impressive detail in both highlights and lowlights, whether the user is shooting video or still photos.  The camcorder’s 10x Wide-Angle Zoom Lens offers a 35mm-equivalent zoom ratio of 24.1-241mm for still photos and 27.3-273mm for movies while remaining compact as a result of the use of two UD lens elements, two Hi-UD lens elements, and three-surface, 2-piece aspherical lens.

The XC10 camcorder incorporates Canon’s advanced and proprietary DIGIC DV5 signal processor to support in-camera 4K video acquisition and 5-axis image stabilization (full HD only) as well as slow and fast motion recording. To help ensure that both video and photo image quality is at its highest standard throughout the entire workflow, the XC10 uses two new codecs. When recording 4K, the high image quality XF-AVC Intra codec is used, and for Full HD recording XF-AVC Long GOP is used to maintain outstanding image quality and efficient data rates. The XC10 camcorder can record in Canon Log Gamma, Wide DR or EOS Standard picture modes for increased versatility in color correction, and allows for greater ease in matching looks with footage from other cameras within the Cinema EOS camera system.

Advanced Operability and Shooting Modes
Operability innovations are designed into the Canon XC10 4K Digital Camcorder to further facilitate creative expression and the ability to capture superb 4K and HD video as well as high-resolution still images. A dedicated focusing ring and a conveniently placed Push AF button allow for reliable manual focusing operation, while a Continuous AF mode with Face Detection lets users shoot confidently in challenging shooting environments, knowing that the camcorder can hold critical focus while tracking subject movement. 

The XC10 camcorder has dedicated microphone and headphone jacks along with a built-in microphone for professional sound monitoring. A Vari-Angle LCD monitor featuring a capacitive touch-panel for simple intuitive control is paired with a rotating hand grip to maximize users’ ability to shoot both movies and still images from virtually any angle.  The XC10 camcorder also incorporates built-in dual-band 5GHz and 2.4 GHz wireless networks to provide remote camcorder operability through a web browser, a compatible smartphone or a tablet. The wireless function also provides browser previewing of recorded images without the need to remove media from the camcorder. For added convenience, the XC10 can be used hand-held or with camera-support accessories, such as ultra-low-angle car mounts or even drones. 

Offering slow- and fast-motion recording, multiple picture settings with a variety of looks, and interval shooting for time-lapse still photography, the Canon XC10 4K Digital Camcorder records cinematic H.264 4:2:2/8-bit MXF 4K (UHD) 3840 x 2160 movies to an internal CFast™ card or Full HD 1920 x 1080 video to an SD card at multiple frame rates up to a maximum of 305Mbps/29.97P in 4K and 50Mbps/59.94P in Full HD.  The XC10 also offers 12-stop dynamic range Canon Log recording and 4K 30p movie playback via its HDMI 1.4 output port to further support many different workflow options.

The XC10 camcorder’s still-photography features include a mechanical shutter to help eliminate rolling-shutter distortion, up to 3.8 frames-per-second performance, support for multiple aspect ratios, and compatibility with EOS system accessories such as the popular Battery Pack LP-E6N, Speedlite flash units, Canon GPS receivers, and remote controllers. The new camcorder features a built-in ND filter, and ISO speeds can be set from 160 to 20,000 for exceptional flexibility in a wide range of lighting conditions. Optional Canon accessories include a Direct Viewfinder for eye-level shooting in bright conditions.

Outstanding Performance, Compact Size
In addition to all of the performance features, the compact size and weight of the XC10 digital camcorder is one of its most valuable assets. Measuring less than five inches in every dimension (approx. 4.9 x 4.0 x 4.8 inches, WxHxD) and weighing just 2.3 pounds fully loaded with an LP-E6 battery pack and two memory cards, the XC10 is designed for maximum mobility and shooting comfort. 

Pricing and Availability 
The Canon XC10 4K Digital Camcorder is scheduled to be available in June 2015 for an estimated retail price of $2,499.00 with SanDisk 64GB CFast™ 2.0 card and card reader.  For more information please visit 

About Canon U.S.A., Inc.         
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World’s Most Admired Companies in 2015. In 2014, Canon U.S.A. received the Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA.                   

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†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names and other marks are trademarks of their respective owners.

Availability, prices, and specifications of all products are subject to change without notice.  Actual prices are set by individual dealers and may vary.

(cover photo credit: snap from Canon Rumors)


  1. Why can my iPhone record 240fps and Canon stops at 60.  I’ll never understand the logic.  I’d rather have 1080 at 240 than 4K at 60.

  2. From what I understand, they have built a camera with a small sensor which doesn’t let you change it’s lens (a lens that doesn’t seem ground breaking when I see the specs) for 2400 dollars ? I hope this also is an April fools joke because they are just making fun of their customers if they release that camera, unless that glass is on top of it’s game. You can buy 2 used T2i’s, a full set of lenses ,a good tripod and shoulder support(s) at that price point, then use magic lantern and have the high quality timelapse option with the benefit of having a bigger sensor. You just need to cope with moire. 4k is the last thing you need if you are a beginner in video, but oh well, if the customer thinks he’ll do great things because of it, let’s just sell him a very very expensive product and throw numbers into his face comparing it to the cinema line up.

  3. ONeillKeegan Will be fascinating to see who DOES buy it when it actually becomes available.  We’ll see soon enough!

  4. BORN TO DIE – US800 each compact flash to record in 4K 20 minutes ! You will need 3 or 4 to do a simple job. Extremely overpriced.

  5. Fair point, and I should have mentioned the CFast cards. Flip side – it takes $2K just for the recorder to get 4K out of a Sony a7s (I’m NOT saying they’re comparable), and the Ninja Star requires CFast cards as well. The GH4, of course, is not burdened with either requirement.

  6. HughBrownstone

    will you spent more than U$5000 (camera and CF Cards) to work with a fixed lens camera f5.6 ?!?!? Do you know how many RAM and a huge processor to edit a multicam in a clip with 400 mbps ?? … It’s crazy !!!

  7. HughBrownstone

    Let’s do a simple test. take 3 scenes each one with one minute ! … then use the best macbook pro. the top … and try to do a multicam with the XC10 400mbps 4K. .. one minute .. go to the shopping .. drink a coffee … probably it will freeze !! insane !!

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