My first camcorder back in the late 1980's was a Sony camcorder. I have a soft place in my heart for Sony as I have owned numerous Sony products over the years. They have long been innovators in a wide variety of electronics. Just to name a few of the highlights:
– Sony Walkman (yes before Guardians of the Galaxy they were all the rage 30 years ago)
– Sony Discman. Moved from the cassette tape world to that of the new CD's taking over the music business.
– Sony 4mm DAT (Digital Audio Tape). This moved in industry from older forms of audio recording such as the analog tape on a Nagra deck.
– Sony Playstation. If you haven't wasted a few hours of your life playing on one of these units then I have nothing to share with you.
The list goes on an on.
What has been interesting of late is the new push by Sony in the video camera market. Years ago Sony was one of THE brands in video cameras. However, they lost ground over the last 5+ years and they are quickly taking that market share back. They have been having hit after hit with the Sony F55, F5, A7S, FS700 and the recently shipping FS7.
These cameras are amazing and they are quickly returning Sony to the top of the market which Canon has dominated the past few years.
The question I have is how much thought do you put into the actual company you buy your camera from? Are you ever worried about the overall health of the parent company that makes your camera of choice? Many of the leading still and video companies have seen their overall sales plummeting. Giants in the still world both Nikon and Canon have seen their sales slowing considerably. Sony isn't immune to slowing sales either.
So my question is how worried are you in considering buying a camera from a company that has slowing overall sales as well as bad economic fundamentals for the parent company. The parent Sony Corp stock has been downgraded to “Junk” and they are estimated to lose over $2 Billion dollars this year alone. That doesn't sound great even in a world that sees companies fortunes rise and fall to rise again.
My guess is with the shelf life of cameras being less than 3 years for most people this isn't an issue. But I would love to here from you. Does this concern you or does that not enter the equation. Let us know.
Can anything save Sony?
Major rating agencies Fitch and Moody's have downgraded the company to “junk” status. Standard & Poor's has warned it could soon do the same. The company has announced plans to scale back its smartphone business.
On Friday, Sony reported a second quarter net loss of $1.2 billion, and the company confirmed it's on track to lose a staggering $2.1 billion this fiscal year.
Since assuming Sony's top job in 2012, CEO Kazuo Hirai has spun off the company's television business, sold its Vaio PC operation and slashed thousands of jobs in a bid to rapidly restructure the company.
These are the kind of changes that investors have been calling for. But so far, the CEO has little to show for his efforts.
That stands in stark contrast to Sony's glory days. The Sony Walkman revolutionized the way people listen to music, and Sony's Chromatron and Trinitron lines brought color television to the masses.
But engineers across the company say they are not dwelling on the past. Instead, they are hard at work developing products that might revive the firm.
Read full article at CNN.com “Can anything save Sony?”
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(cover photo credit: snap from CNN.com)