Canon Jumps the Shark with Stella McCartney Limited Edition Camera Bag

by Hugh Brownstone1 Comment

From the Canon UK website: “Combining fashion and technology with creativity and style, the limited edition Linda camera bag has been especially designed by Stella McCartney for the Canon EOS 100D White.” Really?

Just when I was ready to move on from Canon criticism (after all, in the total scheme of humanity, whether or not Canon gave us what we wanted in the 7D Mk II is about as significant as ant poop), Canon drops another load on us.

At first, I thought it was a fake headline from someplace like The Onion, but it’s true: beginning in November, you can buy the “Linda” camera bag – complete with camera – from Harrods and Selfridges.

Frankly, I don’t know where to begin.

Do I direct my grumpy-old-man rant toward the fact that Canon has decided that this is a great way to encourage female participation in photography, and in so doing has condescended on a breathtaking scale?

Do I draw parallels to other great photographic brands which have preceded Canon in going down this path (and in some sense, down the toilet), from Leica with its M9-P Hermes Limited Edition for $25,000 or the Neiman-Marcus Limited Edition for $17,500 – among many others — to Hasselblad with its limited edition Ferrari H4D (whoa – it’s a “Ferrari Officially Licensed Product”!) for $29,499?

Do I lament the fact that a brand is a promise, and where once Canon promised great value, great reliability and great performance, it now promises…what, really? That PT Barnum (actually, it was apparently David Hannum) was a pretty sharp guy, and since there are suckers born every minute, Canon will happily give them what they want?

Or, finally, do I note that in an era where income inequality is at its greatest since the stock market crash of 1929, the very instrument used to sear into our collective conscience the tragedy of the ensuing Great Depression by such renowned photographers as Dorothea Lange, Walker Evans, Gordon Parks, and Arthur Rothstein has been reduced to a handbag accessory for the mindlessly affluent?

I’ve already had my coffee. I’m already wide-awake. I have no excuse for writing what I just did other than it's what I believe.

What about you, Canon? What’s your excuse?

Oh – and for those of you unfamiliar with the term (and with thanks to fellow planet5D writer Karin Gottschalk for the idea and, as is so often the case, to Wikipedia for the definition):

“Jumping the shark” is “the moment when a brand, design, franchise or creative effort's evolution declines.”

It is “…an idiom [originally] created by Jon Hein that was used to describe the moment in the evolution of a television show when it begins a decline in quality, signaled by a particular scene, episode, or aspect of a show in which the writers use some type of “gimmick” in an attempt to keep viewers' interest. The phrase is based on a scene from a fifth-season episode of the sitcom Happy Days when the character Fonzie jumps over a shark while on water-skis.”

What do you make of this? Do I need to up my meds? Or is there something here?

Stella McCartney Limited Edition for Canon

From Canon UK:

Combining fashion and technology with creativity and style, the limited edition Linda camera bag has been especially designed by Stella McCartney for the Canon EOS 100D White.

The box shaped bag in a colour combination of matte neutral tones and metallic finish has been custom designed to house the Canon EOS 100D White, the world’s smallest DSLR. The chic EOS 100D is the perfect camera for those looking to explore the world of photography, whatever their skill level.

Stella McCartney Limited Edition for Canon

Named after Stella’s mother, a photographer, the Linda camera bag also doubles as a sophisticated everyday handbag featuring an adjustable strap to be worn either over the shoulder or as a handheld tote.

Functional without compromising on style and true to Stella McCartney’s vegetarian philosophy, the bag is completely cruelty free, crafted with an innovative Eco Alter Nappa leather alternative which uses natural vegetable oil coating that is less harmful to the environment.

The limited edition Linda camera bag complete with EOS 100D White will be available from November 2014 from Harrods and Selfridges.

Register your Interest HERE in the Stella McCartney bag and camera.

(cover photo credit: snap from Canon UK)


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