Redrock Micro's new DigiBoom Aims to Energize Location Shots, Breaking News, and Sports Footage
Redrock Micro Press:
New Hybrid Camera Rig from Redrock Micro and Disney ABC Television Group/ Disney Research Merges Best of Gimbal, Jib, Drone, and Handheld to Achieve Cinematic Moves and Impossible Camera Angles
Dallas, TX and Hollywood, CA – Redrock Micro in collaboration with Disney/ ABC Television Group and Disney Research today announced DigiBoom® – a new gimbal-stabilized camera rig that merges the best of jib, gimbal, Steadicam®, drone, and handheld into a single highly mobile platform. DigiBoom is on display beginning today in the Redrock Micro and Blackmagic booths at the National Association of Broadcasters (NAB) conference in Las Vegas.
DigiBoom pushes content above the competition. DigiBoom is used by solo operators and small production teams to add eye-popping shots and premium cinema-style feel to live and pre-recorded news, sports, and events. DigiBoom can place the camera from ground level to over 8 feet (up to 12 feet with the optional extension) and everywhere in between while the full-time powered gimbal keeps shots smooth and steady. Use DigiBoom to create sweeping camera moves or place cameras into unusual point-of-views for maximum visual impact, including:
- Reach any target, move quickly, and get angles that were previously unimaginable
- Extend the pole to get shots of the tallest on the court, a crowded field and even places where tripods or handheld aren’t practical. Use the optional 3 foot extension for even higher and truly epic views
- Get in front of, above, below, or around any obstacles with total control of camera angle and position
- Create dynamic and premium cinema-style shots with smooth gimbal stabilization that will have people saying “How did they do that?”
Designed for Fast-Moving Productions and Small Crews
DigiBoom doesn't require additional crew or specialized skills, and can be learned in a few hours of practice. Familiar camera controls and functions are similar to traditional ENG cameras, and gimbal controls are intuitive and responsive. Solo camera operators are more productive and creative: capturing the required shots, but now with more options for unique dynamic footage. The highly mobile rig means shots and angles can be easily improvised for breaking news or on-the-spot creative choices.
DigiBoom is the only camera rig that delivers this wide range of creative shots while enabling full-time operator control over camera position and settings:
- Versatility – that enables solo camera operators to be more productive and creative. The highly mobile rig means shots and angles can be easily improvised for breaking news or on-the-spot creative choices
- Complete Control – of operation and settings for both camera and gimbal right
- Dual Gimbal modes – for fully automated, fully manual, or hybrid control of camera aim and angle
- Professional audio – including standard connectors and shielded wiring that is fully integrated into the DigiBoom for onboard camera audio, onboard mixer, or external sound mixer.
- Professional power – with one power source for camera, DigiBoom, and accessories. Use the external power input for unlimited run time.
- Full time monitoring – via the bright high resolution display mounted right where the operator needs it
- Modular for many different setups – including jib, drone-like, Steadicam, and handheld all with one rig
- Broadcast workflow and quality – whether live or pre-recorded, DigiBoom provides industry-standard video, audio and wireless with connectors and accessories
- Minimal training – enables broadcast quality and delivery of totally unique content from day one
Redrock's Cinema and Video Product Expertise Brings DigiBoom to Life
Redrock Micro has long been recognized as the premiere innovator for independent production equipment. Over the past decade, Redrock's original designs and products have made high production value affordable and accessible for any budget level. DigiBoom joins Redrock's existing family of over 400 rigs, automation, and camera accessories including the Eclipse™ the latest generation of networked camera-top accessories.
“Redrock has empowered small crews and solo operators to punch above their weight class for over a decade,” said James Hurd, President of Redrock Microsystems. “DigiBoom represents this kind of leap forward for location news, sports, and events. When we first saw DigiBoom we recognized this spark of an idea. With Redrock's product expertise and injection of Eclipse™ technology, we are now delivering a finished product that is ready for the demands of full-time professional production.”
Powered by Technology from Disney
Core DigiBoom technology and associated patents were developed by Disney/ABC Television Group and Disney Research, and licensed to Redrock Micro to bring DigiBoom to market. DigiBoom has been field tested and refined over the past two years in organizations including Disney/ABC, ABC News, Marvel, and continues to be widely used at ESPN for live and recorded sports coverage.
“Over the past two years we have seen DigiBoom deliver tremendous value to Disney/ABC, ESPN and other subsidiaries within the Disney family,” said Anthony Accardo, Director, Research & Development, Disney/ABC Television Group. “Through our collaboration with Redrock, we are really pleased to see DigiBoom come to market and help elevate the state of the art for the industry.”
“DigiBoom gives us a distinctive look – delivering high-quality, cinematic images in a portable and versatile package,” said Brian Kennedy, vice president, Global News Gathering Operations & Planning. “At the 2017 Presidential Inauguration in Washington, D.C., DigiBoom provided incredible images and was the perfect tool allowing us to be live inside the story. No other tool could have delivered this type of coverage.”
“The Rose Bowl is one of the most beloved and most watched football contests in the US today,” said Lorenzo Lamadrid, ESPN Supervising Director, Rose Bowl. “Our use of DigiBoom for the 2018 Rose Bowl really enhanced the quality of the footage and sharpened the sense of ‘being right there in the action' for our viewers. DigiBoom worked beautifully to create shots we couldn't otherwise achieve.”
“DigiBoom allowed our camera operator to access high traffic spaces and deliver angles that wouldn't have been possible with a traditional camera,” said John Vasallo, Sr. Coordinating Producer for ESPN.
Blackmagic Design Cameras Unlock DigiBoom's Potential
DigiBoom can be used with any appropriate camera and display. To get the most from DigiBoom, the preferred recorder and camera are the Blackmagic Video Assist and Micro Studio Camera 4K, the world's smallest broadcast quality live production camera.
The unique connectivity of the Micro Studio 4k Camera's expansion port gives operators fingertip control over all camera functions directly from the DigiBoom handgrips. The Video Assist offers full-time operator monitoring, recording to internal SD cards and offering SDI pass-through for live broadcast.
“Blackmagic Design's mission is to empower creative people. When we saw what Redrock and Disney were creating with DigiBoom, we wanted to make sure they could get the most from Blackmagic cameras,” said Grant Petty, CEO and Founder of Blackmagic Design. “We worked together to expand the Micro Studio Camera 4K and designed it to be versatile. It is incredibly exciting to think about how much more creative camera operators will be with DigiBoom, and with the combined solution DigiBoom essentially becomes a single integrated experience for the operator.”
Pricing and Availability
DigiBoom target availability is Summer 2018 and pricing has not yet been announced. In addition to the standalone product, DigiBoom will also be available as a Deluxe Field Broadcast kit and includes the most popular DigiBoom accessories. DigiBoom will be available from Redrock direct and Redrock's Worldwide Authorized Resellers.
DigiBoom accessories and extensions
- DigiBoom Jib adapter – mounts DigiBoom to your existing fluid head tripod for conversion to a more traditional jib
- DigiBoom extension pole 3′ – extends DigiBoom for even higher shots while still retaining full operator control of gimbal and camera
- DigiBoom body strap – supports the fulcrum of DigiBoom for additional support and easy operation
- DigiBoom stand
- DigiBoom hard case with fitted foam, ready for road and air travel
About Redrock Micro
Redrock Micro revolutionized independent film production in the early 2000s with the M2 cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning digital cinema rigs and accessories, DSLR rigs, depth-of-field adapters, stabilization and support gear, sophisticated focus controllers, and advanced cinema accessories. More information is available at redrockmicro.com.
About Disney|ABC Television Group
Disney|ABC Television is comprised of The Walt Disney Company's global entertainment and news television properties, owned television stations group, and radio business. This includes ABC Studios, a global leader in the development, production and distribution of entertainment content across broadcast, cable and on-demand platforms; the ABC Owned Television Stations Group; and The ABC Television Network, which provides entertainment and news programming to viewers via more than 200 affiliated stations across the U.S. It also includes Disney Channels Worldwide, a portfolio of 120 kid-driven, family-inclusive entertainment channels, including Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama, and Radio Disney brands, as well as cable network Freeform, which targets millennials. Disney|ABC Home Entertainment and Television Distribution and Disney Media Distribution round out the portfolio. Disney|ABC Television also has equity interests in A+E Networks and Hulu.
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
(cover photo credit: snap from Redrock Micro Press)