Google is Buying Imaging Startup Lytro for $40M

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So, Google is buying Lytro?

You see from the list below, we've covered Lytro many times as it has created some very important technology in the photo/video space in the last 5+ years.

But to sell to google for only $40million? Wow, that seems surprising if it is true.

Not sure at all what that would mean for their attempts to enter the high end cinema market.

Check out these planet5D articles featuring Lytro:

Sources: Google is Buying Lytro for About $40M

Via TechCrunch:

Last week, Google showed off a new app to display immersive photography in virtual reality, and a multi-camera technique for capturing it, and now it looks like there may be plans to enhance that with some bolted-on technology created by a third party.

Multiple sources tell us that Google is acquiring Lytro, the imaging startup that began as a ground-breaking camera company for consumers before pivoting to use its depth-data, light-field technology in VR.

Emails to several investors in Lytro have received either no response, or no comment. Multiple emails to Google and Lytro also have had no response.

But we have heard from several others connected either to the deal or the companies.

Google buys Lytro

One source described the deal as an “asset sale” with Lytro going for no more than $40 million. Another source said the price was even lower: $25 million and that it was shopped around — to Facebook, according to one source; and possibly to Apple, according to another. A separate person told us that not all employees are coming over with the company’s technology: some have already received severance and parted ways with the company, and others have simply left.

Read full article at TechCrunch “Sources: Google is buying Lytro for about $40M

(cover photo credit: snap from TechCrunch)

planetMitch

chief astronomer at planet5D LLC
Mitch "planetMitch" Aunger is the creator and mastermind behind planet5D.com

He's incredibly happy running planet5D and sharing so much joy of photography and filmmaking with his readers.

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