Y'all know I'm a big fan of Vincent Laforet right?
The other day on Facebook, Vincent posted about being able to talk about an old commercial he shot for Apple – something for the iPad Pro launch – but they wouldn't let him (or anyone) talk about it or the production. Until now.
So I asked if it was OK to share here.
It is cool to be able to see much of what goes into an Apple promo piece. And when you think about the amount of work that Vincent and his team put in just for the background bits that are in the promo, your mind (at least mine does) becomes overwhelmed with the process and costs.
I also got a kick out of this quote from the comments (below)… “this is the last thing I ever shot w/ a DSLR” — not because people who start getting paid the big bucks by the big guys eventually shoot with big boy video cameras, but that there are still plenty of times where DSLRs do the job (as much as some would like to say they're dead).
From Vincent Laforet via Vimeo:
I Directed all of the “content” within this commercial for Apple's launch of the iPad Pro. From the Atacama desert of Chile with the incredible stars above, the satellite dishes above in one of the highest spots on earth, to aerials of NYC. This was an incredible commercial to work on with an amazing crew and team from the company we affectionately call “the fruit company” because we can never use their name prior, during and often for a long time after the shoot! Note: a separate team worked on the “hands on” portion of the commercial and of course the Hollywood movies etc displayed on the iPad's screen 😉
iPad Pro Commercial
Apple Time Lapses – Chile
I directed a projected containing these Time Lapses for Apple in the Atacama desert of Chile and the ALMA Satellite array on one of the highest spots on earth. Simply mesmerizing experience!
Some Comments from Vincent Laforet's Facebook Post
BTS Photos from the Shoot
More Behind the Scenes Images at Vincent Laforet's Blog
(cover photo credit: snap from Vincent Laforet's post)