Late last night, Canon announced several cameras including the Rebel T7i and the EOS 77D – which is aimed to fit between the professional lines and the consumer lines. Think of it as a stepping stone from the consumer cams to the pro line.
The question in my mind is whether people really want something in between the Rebels and things like the Canon EOS 5D Mark IV – but we'll see what the market thinks. The 77D sure is priced right.
But I can also already hear the shouting from those who have seen the announcement — “but it doesn't have 4k video!”
But if you're after 4k, then this isn't the camera for you. I'll contend that the target market for this camera isn't ready yet for 4k, so please feel free to tell me your thoughts in the comments. I'm ready
Don't get me wrong, I still love 4k – but the vast majority of the public doesn't have/or need 4k – or even really care! But eventually everyone will have 4k (tho let's be real, they said that about BlueRay players too and look how that turned out!) and eventually all shorts and films will be shot in 4k. But we're still really only about 25% into that adoption. That's my guess. Yes, many of our readers shoot 4k or higher all the time… but for someone who is the target of this camera, 4k isn't there yet. I agree with FroKnowsPhoto on this – see his video intro below.
So… there are some cool things in these new cameras and let's look at the 77D.
Features of importance:
- 5 Axis Stabilization (in video only – not in body but in software)
- 45 Cross Point AF in stills
- Dual Pixel AF in video
- Articulating touch screen
- 24.2 mp sensor (APS-C but still, that's a big sensor)
- HDR Movie Mode (just introduced in the Canon EOS 5D Mark IV)
- B&H BODY ONLY
- B&H Canon EOS 77D DSLR Camera with 18-55mm Lens
- B&H Canon EOS 77D DSLR Camera with 18-135mm Lens
So those are some pretty nice features in a $900 camera.
But I also realize there are still significant advantages to new cameras from Sony and Panasonic (but most of those are more expensive of course).
So, does the 77D make a great filmmaking camera? I think so – with limitations of course. But for those wanting to move up and not break the bank, it could be a good choice.
So have a look at a few of these videos and see what you think.
New Canon EOS Rebel T7i and EOS 77D Cameras Possess Stunning Autofocus Capabilities
Via Canon Press:
New DSLR Additions are Joined by New Compact EF-S Lens and Canon’s First-Ever Remote Utilizing Bluetooth® Technology3
MELVILLE, N.Y., February 14, 2017 – Developed and designed to meet the varying needs of entry-level and advanced amateur photographers, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new additions to the celebrated EOS system – the EOS Rebel T7i DSLR camera, which adds to the popular Rebel series of entry-level DSLR cameras, and the EOS 77D DLSR camera, which represents a new category of cameras for advanced amateur photographers. Canon also introduced today the new EF-S 18-55mm f/4-5.6 IS STM lens and Wireless Remote Control BR-E1, as well as added functionality for the Canon Connect Station CS100.
“In what marks the 30th year since the introduction of the Canon EOS System, the announcement today of these two new DSLR cameras exhibits Canon’s commitment to providing our customers with the tools they need to grow their passion for capturing the best possible pictures of the moments in time that mean the most to them, or inspire them to one day shoot professionally,” said Yuichi Ishizuka, president and COO, Canon U.S.A.
Focused on Innovation
The EOS Rebel T7i and EOS 77D both feature an optical viewfinder with a 45-point All Cross-type AF system* to help enable more precise focusing. In live view mode, both cameras utilize Canon’s Dual Pixel CMOS AF to deliver the world’s fastest AF focusing speed of 0.03 seconds.1 This technical achievement allows users to find their subject, focus accurately, and capture the shot more quickly than ever before. Both models also have built-in Wi-Fi®2, NFC3 and Bluetooth®4 technology for easy transfer of images.
In addition to the focusing enhancements, common features of the EOS Rebel T7i and EOS 77D cameras include:
- Optical Viewfinder with a 45-point All Cross-type AF System*
- Fast and accurate Dual Pixel CMOS AF with Phase-detection
- 24.2 Megapixel CMOS (APS-C) Sensor
- DIGIC 7 Image Processor, ISO 100–25600
- Built-in Wi-Fi®2, NFC3 and Bluetooth®4 technology
- Vari-angle Touch Screen, 3.0-inch LCD
- Movie Electronic IS
- HDR Movie & Time-Lapse Movie
- High-speed Continuous Shooting at up to 6.0 frames per second (fps)
For advanced amateur photographers looking to expand their knowledge and experience with DSLR cameras, Canon’s new EOS 77D is the ideal next step camera for them. The EOS 77D represents a new category of advanced amateur EOS cameras, a step above the Rebel series. Users of the EOS 77D DSLR camera will benefit from features like the 7650-pixel RBG+IR Metering Sensor, similar to the one found in the EOS 80D camera and Anti-Flicker shooting mode to help combat the on-and-off repetitive flickering from artificial lights found in high-school gyms or auditoriums. The EOS 77D also features a top LCD panel and quick control dial for photographers who desire quicker and easier access to changing and controlling settings on the camera.
The Canon EOS 77D is scheduled to be available in April 2017 for an estimated retail price $899.99** for the body only, $1,049.00** with the new EF-S 18-55mm f/4-5.6 IS STM lens and $1,499.00** with the EF-S 18-135mm f/3.5-5.6 IS USM lens respectively. For more information please visit, usa.canon.com/eos77d.
Optical Viewfinder with a 45-point All Cross-type AF System*.
The EOS 77D camera’s optical viewfinder gives professional-level control and convenience by letting you see exactly what the lens sees in a variety of lighting conditions. A 45-point all cross-type autofocus system* helps you get what you want in focus, quickly. This comes in especially handy when trying to photograph fast-moving subjects, like athletes racing to score a goal or excited, playful pets. With minimal glare and minimal lag between what you see and what the camera captures, you could be on a dazzling beach photographing surfers or snapping a brilliant image of your friends dancing at midnight, and you can get the shot you want.
* The number of AF points, cross-type AF points and Dual cross-type AF points vary depending on the lens used.
Learn about the Canon EOS 77D full features HERE.
Canon Press Continued
EF-S Lens and Remote Accessory Utilizing Bluetooth® Technology
The new Canon EF-S 18-55mm f/4-5.6 IS STM lens is nearly 20 percent smaller than the EF-S 18-55mm f/3.5-5.6 IS STM lens, without sacrificing image quality. Features of the lens include:
- Compact-size, Standard Zoom Lens with High Image Quality
- Lead Screw-type STM
- Image Stabilization at up to 45 Stops of Shake Correction
- Stylish Design
- The Canon EF-S 18-55mm f/4-5.6 IS STM lens is scheduled to be available in early April 2017 for an estimated retail price of $249.99**. For more information please visit, usa.canon.com/efs1855stm.
In addition, Canon is introducing it’s first-ever remote utilizing Bluetooth® technology3, the Wireless Remote Control BR-E1. This new remote allows photographers to capture images from within a 16-foot radius of the camera. This camera accessory is useful for photographers who are looking to capture images remotely in situations where there could be issues with signal reception or line-of-sight to the camera. The Canon Wireless Remote Control BR-E1 will be compatible with both the EOS Rebel T7i and EOS 77D cameras. The Canon BR-E1 is schedule to be available in April 2017 for an estimated retail price of $50.00**.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact email@example.com.
# # #
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
* The number of AF points, cross-type AF points and Dual cross-type AF points vary depending on the lens used
** Availability, prices and specifications subject to change without notice. Actual prices are set be individual dealers and may vary.
1 Among all the interchangeable lens digital cameras incorporating the APS-C size image sensors with phase-difference detection AF on the image plane
As of February 14th, 2017 (Researched by Canon).
Calculated based on the resulting AF speed measured according to the CIPA guidelines.
(Varies depending on the shooting conditions and the lenses used.) Internal measurement method.
Focusing brightness: EV 12 (room temperature, ISO 100)
Shooting mode: M
Lens used: EF-S18-55mm f/4-5.6 IS STM (at focal length of 55mm)
Live View shooting
AF method: Live 1-point AF (with Center AF point)
AF operation: One-Shot AF
2 Compatible with iOS® versions 8.0/8.1/8.2/8.3/8.4/9.0/9.1/9.2/9.3/10.0, Android™ smartphone and tablet versions 4.1/4.2/4.3/4.4/5.0/5.1/6.0/7.0. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.
3 Compatible with Android™ smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1/6.0/7.0.
4 Compatible with select smartphone and tablet devices (AndroidTM version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.0 or later and the Camera Connect App Ver. 1.3.20 or above. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.
5 Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS 7D Mark II digital SLR camera at a focal length of 55mm, 35mm-equivalent 88mm. The number of stops may vary based on the camera model used.
6 Compatible with iOS® versions 8.4x/9.2.x, Android™ Smartphone and tablet versions 4.4.x, 5.0.x/5.1.x, 6.0.x. Data charges may apply with the download of the free Canon Connect Station app. The application is available in the apple app store or google play store.
7 Support for playback of all images on this device cannot be guaranteed.
8 JPEG and RAW (CR2) still images, and MOV/MP4 and AVCHD movies are supported.
(cover photo credit: snap from Canon)
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