Microsoft’s Surface Studio is a Big Sign That Microsoft is Ready to Go Toe to Toe with Apple

by Bret Hoy1 Comment

We don’t talk as much as we should about the editing process and all of the technology that goes into it. That’s partially because computers, and computer technology is an incredibly vast galaxy of information—too much for us to truly cover the way that it deserves.

So instead, I like to bring you guys the information that’s most likely to impact you now, or in the future. And that brings us to the Microsoft Surface Studio.

The Microsoft Surface Studio is really the first tangible evidence that Microsoft is tired of playing second fiddle to Apple in the world of creative production. And it really couldn’t come at a more salient time in each company’s future. Apple posted a loss in annual sales for the first time in 15 years this September. Falling from 233.7 billion in revenue to 215 billion.

Clearly, they’re not necessarily crying about the loss, but if you couple it with Microsoft’s rising momentum with their Surface, Surface Pro and now Surface Studio momentum, we’re looking at a moment that could prove to be significant for Microsoft.

The Microsoft Surface Studio is possibly the most advanced professional interfaces that we’ve seen from the brand ever, utilizing a huge 28 inch touch screen with 13.5 million pixels (192ppi)– it’s absolutely stunning. What’s more, it displays 8.5’’ by 11’’ pages to scale, giving you the ultimate look at the way a document will print. Even more than that, it’s possibly the thinnest touchscreen LCD ever made at 1.3 millimeters thick.

At this point, you should be thoroughly convinced that the display was the major focus of the Surface Studio’s design. That shouldn’t really take you too much by surprise. If Microsoft wants to go head to head with Apple, they had to address it. What is surprising is the incredible amount of advancement—and it doesn’t end there.

When you first look at the Microsoft Surface Studio, you’ll probably be taken with the visual—it looks like an iMac; Like, really cool, but an iMac. It sets itself apart in another way however. The Surface Dial. While you could’ve predicted a lot of the advancements from Microsoft, here’s something that you certainly couldn’t have foreseen.

The Surface Dial is an incredibly distinctive piece of technology that works using an entirely new line of thinking about how you interface with your computer. This launch video from Microsoft (probably their greatest launch video in a decade) displays how you can use this piece of technology with their updated display. Its haptic feedback gives you the feel of something that’s truly mechanic.

Honestly, I think this is one of the most important elements of the Surface Studio. Not because it’s more useful than the display or hardware—it’s definitely not. But it shows an entirely new focus on creating tools that enhance the user experience and help us get work done. The Keyboard and Mouse mentality is essential to creating fantastic technology, but utilizing different ideas about functionality will benefit us more in the long run.

What do you think about the Microsoft Surface Studio? Will you switch from Apple to Windows for the function?


“Pricing starts at $2,999. Brawnier options go up to $4,199. The Surface Studio is available for preorders starting today and will ship in “limited quantities for the holidays,” according to Microsoft.” – via Wired

Introducing Microsoft Surface Studio

Look at Microsoft's Fancy Surface Studio All-in-One PC

Via Wired:

Along with the desktop, there’s a Surface Pen of course, the same one found in the Surface Book and the Surface Pro. There’s also something called Surface Dial, which looks like a sleek little jog wheel. It sits on the desktop and works as a scroll wheel or a jog wheel. But placing it on the screen automatically brings up a context-aware menu. In a drawing app, for example, it will bring up a color picker or a wheel of brush options.


A haptic engine inside the Surface Dial makes it feel like a real mechanical piece—a member of the design team says it was modeled after a safe dial, and it feels like that for sure. It runs on two AAA batteries (the swivel base comes off magnetically and those AAAs supposedly last a year) and communicates to the computer via BT LE. The Dial will come with the Surface Studio through December. After that, it’s a $99 add-on.

Screen Time
The guts of the computer are inside a box that serves as the base. Inside is a Core i5 or Core i7 quad-core processor, up to 32 gigabytes of RAM, and a 2.1 surround sound system. There’s just one cable coming out the back; the keyboard and the Surface Dial are wireless.

That screen measures 28 inches on the diagonal and boasts 13.5 million pixels—that’s a pixel density of 192ppi. The display is scaled true to life, so when you look at a document in Word that prints out to an 8.5 by 11-inch sheet of paper, it’ll show the actual size of the document on the screen. The display is a 3:2 aspect ratio, so it’s taller and more square than the “widescreen” displays seen on other all-in-one PCs. That’s nice for things like drawing on an on-screen canvas, but also nice for working on tall documents or surfing the web.

Read full article at Wired “Look at Microsoft's Fancy Surface Studio All-in-One PC”

Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before

(cover photo credit: snap from Microsoft via Wired)


  1. If creative professionals do want one (they should), they will need to get in line with those of us who just want and need to have it. 😉

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