2016, and really 2015 were years filled with criticism for Canon. Specifically of their 5D line and the lack of tangible video advances.
However, because of the troubles with Sony’s a6000, Sony has released two successive versions of the mirrorless body, and the pricing has some people scratching their heads.
Scratch that: It has some people very disappointed.
DigitalRev’s Ian Wong writes about this frustration in this piece that’s critical of Sony’s release and pricing model.
Interestingly enough, he hits on something that we seem to forget nowadays. For a long while, Sony was not the company that we think of now. They were always a bit behind, and focused on the wrong details when releasing technology. Proprietary media and cameras that weren’t suited for consumers was the norm.
Well, now that that’s changed, some of us (me included) have forgotten the company’s past sins. Wong has shown us that despite the technology improving, Sony’s business practices are perhaps still set firmly in the past.
Sony Risks Alienating Their Fans With A6500
So now in 2016 we have full-frame, APS-C, and M4/3 cameras all requiring the same investment from consumers, although the question of value has never been so complicated.
It goes without saying that every camera has their own benefit – that mirrorless has the size advantage; full-frame has superior quality; and APS-C is a compromise between the two. But as each sensor has evolved, the price difference between formats has rapidly evaporated. Arguably this started with the full-frame mirrorless Sony a7R series, which has always been specced against DSLRs, but now we are even seeing prosumer mirrorless models like the new A6500 get a massive price increase.
Just how big is that increase? Well, right now there are three models in the series: the A6000 for US$550, the A6300 for US$1,000, and A6500 for US$1,500. All three cameras are phenomenal, and can take superb video and stills – but is the A6500 worth US$1000 more than the A6000 and US$500 more than the A6300, or is Sony just pricing it so high simply because it can, and because other brands such as Fujifilm, Olympus and Panasonic are pricing their cameras more aggressively?
Read full article at DigitalRev “Sony Risks Alienating Their Fans With A6500”
Sony Alpha a6500 Mirrorless Digital Camera
- 24.2MP APS-C Exmor CMOS Sensor
- BIONZ X Image Processor
- XGA Tru-Finder 2.36m-Dot OLED EVF
- 3.0″ 921.6k-Dot Tilting Touchscreen LCD
- Internal UHD 4K Video & S-Log3 Gamma
- S&Q Motion in Full HD from 1-120 fps
- 5-Axis SteadyShot INSIDE Stabilization
- Built-In Wi-Fi with NFC
- 4D FOCUS with 425 Phase-Detect Points
- Up to 11 fps Shooting and ISO 51200
Learn more about Sony Alpha a6500 and Pre-Order at B&H.
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(cover photo credit: snap from DigitalRev)
He shoots a lot and often.
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