Venus Optics is Joining the E-Mount Gold Rush and Teases Releasing a Full-Frame E-Mount Lens

by Bret HoyLeave a Comment

Laowa’s 12mm F/2.8 with, “Zero-Distortion” made a big splash in the lens world not that long ago, and is looking to continue this winning streak by teasing the release of a native E-Mount lens.

By the looks of the promotional image, we should be expecting an ultra-wide to wide option—and that’s perfectly fine with me. Laowa’s optics have put a lot of pressure on their competitors to create new super wide’s which will only help every shooter out there. Creating more small flange E-Mount lenses seems to be in an effort to carve out a larger section the market for themselves.

E-Mount shooters know better than most the difficulty of finding native lens options. Rokinon and Zeiss have led this charge, but could we be seeing Laowa pick up that torch?

What would you like to see from Laowa and other native E-Mount manufacturers?

Venus Optics teases the launch of a new Full Frame E-mount lens

Venus Optics_Laowa teaser

Via Sony Alpha Rumors:

Venus Optics is known for making some excellent optics. So it’s great to hear they have one more new lens coming at Photokina! The lens is a “pure” E-mount lens which means it doesn’t come for any other mount and it’s designed for the FF E-mount cameras. I have no clue about the lens focal length yet… what’s your guess?

Their current FF Sony lenses are:
15mm f/4.0 macro at Amazon, B&H, Adorama, eBay
12mm f/2.8 on Kickstarter (campagn just ended with a huge success)
105mm f/2.0 STF lens at Amazon, B&H, Adorama, eBay
60mm f/2.8 macro at Amazon, B&H, Adorama, eBay

Teaser via

Read full article at Sony Alpha Rumors “Venus Optics teases the launch of a new Full Frame E-mount lens”

(cover photo credit: snap from Sony Alpha Rumors)

Bret Hoy

Bret Hoy

Bret Hoy is a filmmaker, photographer and writer based out of St. Louis, Missouri. Mainly focused on documentary and experimental film, he has produced, directed, shot and edited many short films and a few long form works.

He shoots a lot and often.
Bret Hoy

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