This Footage From The Canon EOS C700 Is Beautiful!

by Bret Hoy2 Comments

When I think of Canon, I usually think of color. In fact, I think that for years, Canon has recognized their color space as one of the biggest selling points of their entire system.

As a shooter and a writer, I feel that this is the most positive thing about the brand as a whole. The focus on resolution by the rest of the industry leaves some aspects of your images in the dust. While Canon has had, for better or worse, a ground up mentality about design and innovation.

With the new Canon C700, we’ve seen Canon take on the modular design, the form factor, and quite a few of the specs that have made other cameras popular—most importantly in this case, the 4.5k. This combination of resolution and Canon’s coveted color rendition should make the Canon C700 an absolute beast of a camera.

Coinciding with the launch of the C700, Canon released a short film titled, “A Day In Kyoto” to showcase this beautiful resolution and color rendition working hand in hand. While the subject matter might not always lend itself best to showing off cameras to modern audiences, the footage is by anyone’s standards, beautiful.

However, I definitely feel quite a hint of, “video” in there. While that does have a lot to do with lighting and settings, quite a bit of it comes down to the specific flavor of C-Log. I'm excited to see the C700 really put through it's paces on different styles of shoots to really see what it's capable of.

Regardless, this is perhaps the only footage (Have you seen any other footage?) from the Canon C700 at this point, and it’s coming directly from the source itself. Does that leave you underwhelmed, overwhelmed or perfectly satisfied?

The C700 represents the highest quality in the Canon line. Does it feel that way to you in comparison to rival brands/manufacturers?

One final comment that I have that is separate from the visuals themselves is about Canon’s choice to display the camera with a film like this. Much like the way that GoPro makes marketing decisions which are very obvious for the cameras they put out, Canon is making a brand statement with, “A Day In Kyoto.”

Does that statement resonate with you?

Canon EOS C700 – A Day In Kyoto

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(cover photo credit: snap from video)

Bret Hoy

Bret Hoy

Bret Hoy is a filmmaker, photographer and writer based out of St. Louis, Missouri. Mainly focused on documentary and experimental film, he has produced, directed, shot and edited many short films and a few long form works.

He shoots a lot and often.
Bret Hoy

Comments

  1. It would be nice if the camera represented accurate colour space (i know i know it can be fixed in grading) rather than canon colour space. Coveted colour? No, sorry, I’ve been having to fix canon colour since the 5Dll. I do not need an extra step in workflow. Beautiful images, I see a great future in fashion and corporate video. I prefer the Alexa, Red Dragon, or even the original BMCC for image and colour.

  2. Its easy to be critical, however…
    Canon used to be a leader. Now they play catch up…
    I’m not a camera manufacturer. I don’t know the business.
    I know my own business, know my own clients.
    Both involve making a profit, having a decent return on the investment you make.
    It would seem to me that if Canon paid more attention to the needs of their 5D type of client, (a lot more of us than the 700 market) and had really stepped forward with the launch of the IV, they would regain all the lost ground to Sony and could have cleaned up market-wise.
    A long-time Canon-using professional, I started switched to Sony bodies a few years ago, really like them. Kept all my Canon glass. I was waiting for the IV, thinking Canon would excel and give us all what we were waiting for, they must have heard “the wailing in the wind”. Surely their market development and consumer research teams were paying attention to the feedback from thousands of users… I guess not.

    I will acknowledge the above footage is about subtleties, but outside of my peers, I have never left a theater; or after watching a movie on tv with friends, or even have someone show something on their cellphone, heard anyone make any comment about how impressed they were with the subtlety of the tones, or amount of detail in the blacks or highlights in the image.
    They just want to be entertained with a good story.

    The C700 may appeal to the creators who can afford it. The few I know personally are not overly impressed, and say they probably won’t buy it; retaining what they have – looking forward to upcoming developments from other manufacturers.

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