When I think of Canon, I usually think of color. In fact, I think that for years, Canon has recognized their color space as one of the biggest selling points of their entire system.
As a shooter and a writer, I feel that this is the most positive thing about the brand as a whole. The focus on resolution by the rest of the industry leaves some aspects of your images in the dust. While Canon has had, for better or worse, a ground up mentality about design and innovation.
With the new Canon C700, we’ve seen Canon take on the modular design, the form factor, and quite a few of the specs that have made other cameras popular—most importantly in this case, the 4.5k. This combination of resolution and Canon’s coveted color rendition should make the Canon C700 an absolute beast of a camera.
Coinciding with the launch of the C700, Canon released a short film titled, “A Day In Kyoto” to showcase this beautiful resolution and color rendition working hand in hand. While the subject matter might not always lend itself best to showing off cameras to modern audiences, the footage is by anyone’s standards, beautiful.
However, I definitely feel quite a hint of, “video” in there. While that does have a lot to do with lighting and settings, quite a bit of it comes down to the specific flavor of C-Log. I'm excited to see the C700 really put through it's paces on different styles of shoots to really see what it's capable of.
Regardless, this is perhaps the only footage (Have you seen any other footage?) from the Canon C700 at this point, and it’s coming directly from the source itself. Does that leave you underwhelmed, overwhelmed or perfectly satisfied?
The C700 represents the highest quality in the Canon line. Does it feel that way to you in comparison to rival brands/manufacturers?
One final comment that I have that is separate from the visuals themselves is about Canon’s choice to display the camera with a film like this. Much like the way that GoPro makes marketing decisions which are very obvious for the cameras they put out, Canon is making a brand statement with, “A Day In Kyoto.”
Does that statement resonate with you?
Canon EOS C700 – A Day In Kyoto
- The Canon EOS C700 Is Out – Is It The Blockbuster Body We’ve Been Waiting For?
- Can Canon Compete? Canon Plays With The Big Boys With The New Canon EOS C700
(cover photo credit: snap from video)