These Gorgeous Rotolight Anova LED’s Convinced Fashion and Celebrity Photographer Mark Mann To Change His Studio

by Bret HoyLeave a Comment

Most of the time, when you think about portrait photography lighting, you’re going to be thinking of a strobe of some kind.

And that makes complete sense because strobes and flashes have dominated studio photography lighting for years, but not anymore. LED Lights have been found to be incredibly useful in the studio for a variety of reasons, and fashion and celebrity photographer Mark Mann is their most recent champion.

While LED’s can bring so much to your shoots, you’ve got to bring the right ones. Because the technology is so pervasive, there are plenty of sub-par options that you have to sort of wade through to find the best ones. Mann feels like he found one of the best LED’s out there with the Rotolight Anova.

Upon first look, the Rotolight Anova looks like something out of a sci-fi film. Its hexagonal design is simply gorgeous, but that’s not what makes this light so special. Mann goes into great detail about the spread that the light offers, the softness and the falloff, but what interests me the most is what he says about using these LED’s in a studio environment.

“They are not too hot, and the 50˚ spread means the light is very controlled so it is comfortable for the subject, too.”

When we talk about our lighting and our gear, we often forget that the vast majority of the time, we’re working with people. Just as important as our image, is the comfort of the talent. LED’s provide a level of comfort that tungsten and flashes can’t really duplicate. When you're setting up your studio, make sure you’re taking these types of things into account.

Boldly going where no light has gone before…

Via Linkedin:

Mark Mann shoots Star Trek stars with Rotolight Anova

Leading fashion and celebrity photographer Mark Mann recently relied on the flexibility and performance of the Rotolight Anova— an LED location and studio light developed by the award-winning British LED lighting manufacturer Rotolight — to shoot the leading actors of the latest Star Trek instalment.

Due for release in the US and UK on 22 July, Star Trek Beyond once again features Chris Pine as the iconic Captain Kirk and Zachary Quinto, Commander Spock.

Mark Mann shoots Star Trek stars with Rotolight Anova 1

With editorial work featured in publications such as Esquire, Men’s Health, Billboard, and a portfolio including shoots with Al Pacino, Keira Knightley, Eddie Redmayne, Barack Obama, Benedict Cumberbatch and Rihanna, Mann used the Rotolight Anova LED light in a location setting to capture the two Star Trek actors during the Sundance Film Festival.

“I’ve tested a few continuous lighting panels in the past — having used strobe for a long time — but I’ve never liked the feel of them. Until I found the Rotolight Anova,” Mann says. “I shoot exclusively with Leica so the shots are very sharp, and I was looking for a light that would deliver that level of detail.

Mark Mann shoots Star Trek stars with Rotolight Anova 2

“I still can’t put my finger on why the Anova is so good; the lights are really innovative and beautifully made, but more than that there is something about the soft ‘wrap’ of light, its versatility, that gives it a different feel,” he adds. “It’s absolutely beautiful and gives you very a filmic feel. They are not too hot, and the 50˚ spread means the light is very controlled so it is comfortable for the subject, too.”

Mann also used the Anova to capture a series of photographs for the Sundance Film Festival. He used Anova’s modular construction to create different lighting set-ups, including a stack of three and a giant ring light using six modules.

Read full article at Linkedin “Boldly going where no light has gone before…”

Rotolight Anova Pro BI-S Bi-Color LED Light

Rotolight Anova Pro BI-S Bi-Color LED Light

Via B&H:

PRODUCT HIGHLIGHTS

  • Bi-Color: 3150 – 6300K
  • 50 Degree Beam Angle
  • AccuColour Technology
  • CRI: 96
  • CINESFX Effects
  • True Aperture Dimming
  • Designer Fade
  • Optional Barndoors

The Anova Pro BI-S LED Light from Rotolight is a powerful Bi-Color LED fixture that outputs an impressive 2,770 lumens at a distance of three feet using only 48W of power, 94% less power than a tungsten light of similar brightness. Rotolight has responded to the increased importance of color accuracy in the digital age with the development of a color phosphor technology that they call AccuColour. The result is an impressive overall color rendering of > 96 and an exceptional skin tone RA15 rating of > 99.

The Anova Pro has a host of unique features, thanks to CINESFX technology that provides effects such as Strobe, Lightning, Fire, Cycle, Throb, Police, TV, Spin, Weld, Spark, Film, Neon and Gunshot. You can even sync your still camera to the Anova Pro for use as a studio strobe. True Aperture Dimming calculates and displays the correct aperture (f-stop) for your subject at a given distance, facilitating your workflow by eliminating the need for metering.

Alternatively, you can set your brightness level manually for your preferred aperture. Designer Fade mode provides custom fade up / fade down interview or production effects for DSLR videographers and creative cinematographers, reducing the time required in post-production. The Anova Pro is powered by its universal AC adapter or by optional V-Mount batteries when mains power is unavailable.

Learn more about the Rotolight Anova Pro BI-S Bi-Color LED Light at B&H.

Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before

(cover photo credit: snap from Linkedin)

Bret Hoy

Bret Hoy

Bret Hoy is a filmmaker, photographer and writer based out of St. Louis, Missouri. Mainly focused on documentary and experimental film, he has produced, directed, shot and edited many short films and a few long form works.

He shoots a lot and often.
Bret Hoy

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