When you’re a smartphone manufacturer, trying to leverage your next level camera technology over the competition, what do you do? Well, Huawei, the creators of the Huawei P9 smartphone equipped with dual Leica cameras tried an all too familiar tactic to sell their phones. They used a photo taken with a different (far more expensive) camera to advertise for the P9.
In this case, the photo was taken with the Canon 5D Mark III and an EF 70-200 f/2.8L IS II USM. Not only does this camera system cost almost nine times more the Huawei P9, it highlights a major problem within advertising for cameras, especially on smartphones. Not only do the advertised images almost always fall short of the end product, there’s no real way of stopping companies from doing it.
Despite the obvious problems with using another camera to advertise your own, Huawei has showed that they themselves understand the difference in quality from their product to another. Instead of accentuating the positives of their own camera, they’re trying to compete at a level they’re simply not equipped for.
In no way would I say that the Huawei P9 is incapable of taking quality photos. We’ve seen that smart phones have the ability to take incredible photos in controlled environments. It’s that instead of using the camera to its greatest potential, they show the benefits of an entirely different system. In doing so, they’re only perpetuating the idea that smart phones are less capable as cameras.
Huawei Posts Implied P9 Camera Sample… EXIF Data Shows it Was Taken with Canon 5D Mark III
The latest gaffe that the Android world is seeing comes to us courtesy of Huawei and one of their particular image posts on Google+ that was made to market and advertise the Huawei P9 and its camera prowess. Here’s a screenshot of the post, just in case:
What viewers are treated with is an image that has a great deal going for it in the photography department. The photo has a nice bokeh effect going on, along with the lens flare effect and some good detail on its subject. While I do not personally know a great deal about photography, the image is certainly impressive by my standards, which are at par and would be agreeable by other casual observers.
Huawei’s accompanying caption reads as:
We managed to catch a beautiful sunrise with Deliciously Ella. The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure. Reinvent smartphone photography and share your sunrise pictures with us. #OO
If you continue on with the yardstick of a casual observer, the caption mentions the Huawei P9 and its dual Leica camera, and states how the phone makes taking photos like these a pleasure. Wow, that camera must be something, right?
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(cover photo credit: snap from xda-developers)