The Mill BLACKBIRD Transforms the Way Automotive Advertising is Made

by planetMitchLeave a Comment

For those with big budgets, here's an astounding new product for shooting automobiles – the Mill BLACKBIRD

For the rest of us, well, we can dream can't we?

The idea is they've created a hero car that can be substituted for any other vehicle in post.

Which is quite an amazing feat if you actually think about it. Imagine needing to shoot a commercial for a car which is only in prototypes – due to be shipped next year for example. Very expensive to even work with prototypes and difficult to schedule as well. And maybe they don't even look great.

But if you could shoot a vehicle that transforms later into that new car, then that would be ideal. You could shoot what you needed, not worry about damaging a prototype much less scheduling it, and you'd get the job done.

But heck, this could be used for films too right?

There's a lot to think about with this and it will open up opportunities that haven't even been thought of yet. Watch the video and start thinking.

Very cool concept!


The Mill has created The Mill BLACKBIRD® which sets out to transform the way automotive advertising is made – it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car. Created in collaboration with JemFX, Performance Filmworks and Keslow, Mill Blackbird inspires and expands creative opportunities, offering a truly flexible production tool without sacrificing any quality or direction. Learn more:

About The Mill BLACKBIRD

The Mill Blackbird 1

The Mill Blackbird 3

Via The Mill:

The Mill BLACKBIRD® is able to capture quality footage and data due to its camera array and tailor-made stabilisation unit, engineered in collaboration with Performance Filmworks’ legendary, multi award winning technician, Lev Yevstratov. A combination of high dynamic range imagery and 3D laser scanning generates a virtual version of the environment, producing 100% realistic CG renderings. The Mill has taken this a step further, developing a bespoke BLACKBIRD® AR application that allows you to see the intended vehicle in CG, tracked live over the rig on location.

The Mill Blackbird 2

Whether for automotive advertising content or visualising the latest advances in car design, The Mill BLACKBIRD® inspires and expands creative opportunities, offering a truly flexible production tool without sacrificing any quality or direction.

Learn more about The Mill BLACKBIRD

Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before

(cover photo credit: snap from The Mill)


chief astronomer at planet5D LLC
Mitch "planetMitch" Aunger is the creator and mastermind behind

He's incredibly happy running planet5D and sharing so much joy of photography and filmmaking with his readers.

Leave a Comment