The interview from NAB by Clint Milby from HDSLRShooter with Tim Smith from Canon is intriguing and something I think you should watch (that's why I post after all LOL).
I hear over and over on the ‘nets that Canon is “so far behind” vendors like Sony and Panasonic and yet when you sit and talk to them, you realize that they're very smart about the market.
While I totally get that many of you are all over 4k and shoot it daily and it is now ingrained in your process, please realize that you're actually on the leading edge still. There are a lot more people who are still shooting 1080HD and satisfying their customers every day. And Canon is certainly watching the market!
While there are plenty who have moved to other formats and other vendors, there are the silent majority who are just getting the job done and are even using OLD technology (you know, the 5D2 and I still talk to plenty of people shooting on the T2i for example, because it “gets the job done!”).
So, I put this to you… while Canon may not be on the bleeding edge with delivered DSLRs with 4k, you can bet they're working hard on the future (see this video and understand how hard moving forward can be).
You may call me a Canon fan boy if you want, but I've also worked in large manufacturing companies and know just how hard it is to turn that tanker ship in the ocean (analogy for difficulty for moving heavy objects quickly). Canon is still leading the market in sales in just about every arena and tho other manufacturers may be quick to market, we've certainly seen them have major problems with delivery and product quality. So sometimes as my father used to tell me, you get what you pay for.
NAB 2016: Canon Wants You To Think About 8K
Via HDSLR Shooter:
Canon did indeed have an 8K concept camera, along with their 8K display, but as Tim Smith explains, they and the world may not be ready for 8K just yet.
(cover photo credit: snap from video)