Funny how life works… last week, we published a story about Lytro getting out of the consumer photography business to focus on Virtual Reality – only to be surprised this week to see they've changed the game again to also focus on making movies!
Now, before you get your panties all in a bundle excited about how this will be cool for your indie film, let me set the expectations… they're starting this as a rental system and it begins at $125k! Available to rent starting in Q3 2016 with a subscription price of $125,000, with the price varying depending on the number of days of use and how much data is captured.
Ok, i'm out of the market for that LOL. But the major studios could line up to work this into the budget. Just think of all the savings by not needing focus pullers! Sorry focus pullers, you might be out of a job soon.
“It is the birth of a new technology that could very well replace the way Hollywood makes films.” Robert Stromberg DGA – quote from the “Life” teaser below.
Watching the teasers, I'm definitely intrigued and I can see how things would possibly really change in the future. Imagine being able to shoot in one location and totally change out the scene background in post. Of course, you still have lighting to worry about etc, but if this works the way they tease us, it could indeed change the game for major productions.
Is the greenscreen dead?
Lytro Cinema: The Ultimate Creative Tool for Cinema Broadcast
Lytro Cinema captures all the rays of light within a scene, providing a rich amount of Light Field data. Every pixel has color properties, directional properties, and its exact placement in space.
Lytro Cinema is defying the traditional physics of on set capture by virtualizing creative camera decisions. Infinite creative choices can be generated in post-production including unprecedented control over focus, perspective, aperture and shutter angle – recreating impossible shots.
POST-CAPTURE REFOCUS & EXTENDED DEPTH OF FIELD
With Light Field cinematography, creative camera controls transform into flexible post-production processes, liberating shots from restrictive on-set decisions.
Focus the camera near or far, control the size of the aperture, and create a shot as if that exact decision was made on set.
COMPUTATIONAL FRAME RATE & SHUTTER ANGLE
Adjust frame rates and shutter angles in post-production, so motion blur becomes a flexible creative decision.
Break away from camera settings that are usually “locked” on set and optimize renders for multiple distribution channels.
DESIGNED FOR CUTTING-EDGE VFX
With Lytro Cinema, every frame in a live action shot becomes a 3D environment. This greatly simplifies the integration of computer graphics with real world footage and offers the same level of control and creative flexibility in the VFX workflow
With depth screen, it's as if there is a green screen for every object in the scene. But it's not limited to any one object. It's anywhere in space.
Composite foregrounds and backgrounds using depth information and reduce the demand for cumbersome and expensive green screens on set.
LIGHT FIELD CAMERA TRACKING
Combining an integrated high resolution active scanning system with the Light Field data, Lytro Cinema is providing precise camera tracking information that greatly simplifies the task of CG integration and match moving.
THE LIGHT FIELD MASTER
Lytro Cinema is the first system able to produce a Light Field Master by capturing and processing the entire high resolution Light Field. This enables multiple render options – including IMAX®, RealD®, Dolby Vision, ACES and HFR.
Learn more about Lytro Cinema.
Lytro is excited to be participating in the NAB SHOW, and will share how Light Field cinema enables creative freedom and flexibility on set and in post-production.
More info HERE.
(cover photo credit: snap from Lytro)