Easy, Free Way for Filmmakers to Get Into Stock Footage Licensing from Dissolve’s Liftoff Program

by planetMitch1 Comment

We're seeing some great options for filmmakers (and I am lumping in ‘videographers' in with ‘filmmakers') to make additional income with their footage. 

I got into some extra camera gear back in 2005 when I started selling photos via my friends at ShutterStock and others… and when the Canon EOS 5D Mark II came out, my plan was to start selling stock video.

But I became so busy finding great stories for you here at planet5D that I just never made it into creating and selling stock footage.

And one of the reasons is that it takes time! Keywording, editing, cropping etc.

But there's a new game in town. Dissolve's Liftoff wants to change the game – only catch, you have to be exclusive to them. If you can manage that, then all you have to do is ship them a hard drive with your footage and they take care of the rest!

I wasn't able to find out what the commission rates are, but they do mention they have several different tiers and they'll work with you on that. There's a lot to consider, so if you're curious about submitting, have a look at their FAQ.

Could be a very interesting option for you to earn a little extra off of your current work!

Dissolve introducing its free Liftoff™ program for filmmakers at NAB 2016

Dissolve's Liftoff Program

Via Dissolve Press:

Service offers free editing, color, and metadata for exclusive contributors

Stock footage and photography company Dissolve will be introducing its popular Liftoff program to filmmakers at NAB 2016.

Liftoff is designed for busy filmmakers and production companies considering a hassle-free way to get into stock footage licensing — and those who have never considering getting into the stock business. “Many filmmakers have so much footage languishing on hard drives,” says George Georgeadis, manager of products for Dissolve and Liftoff’s creator. “Licensing it as stock is a great way to give that footage new life, plus generate revenue.”

The Liftoff program is available to exclusive contributors who aren’t selling stock footage elsewhere. They simply send Dissolve their hard drives or upload raw footage for review. Dissolve’s production team edits that footage into commercially viable clips, performs color correction and processing, provides keywords and metadata, and publishes the clips to dissolve.com — at no cost.

“Filmmakers love it because they can send us footage they don’t have time to process themselves,” says Georgeadis. “Typically, this is content they’ve already shot for their own projects: documentaries, travelogues, commercial spots, narrative films. In other words: not for stock.”

“Liftoff allows me to focus on doing what I love and do best,” says filmmaker Ryan Bouman. “The team at Dissolve respects my wishes for how my footage is presented and supports me as a filmmaker. It’s a great partnership. I can keep being a creative professional — and have a roof over my head at the same time!”

Liftoff isn’t simply an end-to-end production system for contributors. Starting this summer, clips from the program will be promoted to stock footage buyers under the Liftoff brand name as a premium collection fueled by the passion of its creators. “It’s a great time to join Dissolve and get in on the Liftoff program,” says Georgeadis.

For more information about Liftoff, visit contributors.dissolve.com/liftoff.

Visit us at NAB
Dissolve will be at booth #C7046 in Central Hall. Attending are Dissolve’s director of products, Aaron Booth, along with George Georgeadis and Lori Burwash, Dissolve’s communications lead.

(cover photo credit: snap from Dissolve)


chief astronomer at planet5D LLC
Mitch "planetMitch" Aunger is the creator and mastermind behind planet5D.com

He's incredibly happy running planet5D and sharing so much joy of photography and filmmaking with his readers.


  1. Not a big fan of dissolve. They switched their selling price on submitters and also negotiate different % with different artists. They leave a bad taste of istock in my mouth… A lot of them are from istock.

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