The question always being asked is… what's going to be new at NAB?
of course we don't know yet… but interestingly, we've already seen quite a few announcements pre-NAB. I think companies are realizing there are so many announcements that sometimes things get lost in the flurry, so why not get the news out early?
I think that makes a lot of sense. And it makes it a little easier on reporters too
I don't think many of us are ready for 8k video – but it makes sense if you're delivering in 4k to be able to shoot in 8k and downres – but still that adds even more costs on the back end.
We'll of course seen plenty of 4k and even still some HD cameras and HD isn't by any means dead.
What do you expect to see?
We'll be hosting the 2016 NAB LiveBlog of course! Watch for more news here on planet5D.
Canon Talks the Arrival of 8K at NAB 2016
Senior Advisor, Film and TV Production at Canon, Tim Smith, explains how this NAB will look into the future of production with working 8K cameras and displays.
Q: What are you most excited to see at this year's
A: NAB is always the show that predicts the future of the industry. I’m really looking forward to seeing not only Canon technology but also what’s being introduced all over the show floor.
Q: What products/services will your company be showcasing?
A: We will be showing not only our existing product line, with a few surprises, but we will also be showing working 8K cameras and 8K displays that look into the future of production.
Q: What trends in technology do you envision for the world of broadcast and content creation in upcoming years?
A: Lots of technologies are firming up this year. 8K is becoming a reality all though it is not here yet, but Canon is working hard on HDR acquisition and industry standards like ACES work flow.
Q: What are you expecting to be “trending” or very popular at NAB?
A: I think you will be seeing some low-cost high-quality offerings that open up many possibilities for both big-and small-budget productions.
(cover photo credit: snap from ProductionHUB)
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