With the release of the Canon EOS 80D, I'm wondering what the future is for Canon DSLRs with regard to video… so I thought I'd share.
Many of you are disappointed that Canon has not put 4k video into any of their lower-priced cameras and have said that you were moving to another brand. And my suspicion is that Canon is okay with that!
Let's look at another example in a different industry. Apple.
It has become very obvious that Apple is now a consumer company. Sure, they have of a few remaining “pro” items. But they have also terminated pro software like Aperture to focus on consumer level products.
I believe, this is exactly what Canon's doing with their DSLRs.
Yes, they do still have a “pro” line of video cameras in their Cinema EOS line and added 4k video to the Canon EOS-1D X Mark II, but that's probably as “low” as 4k will go (at least for a while) in their consumer DSLR line.
To them, and I think in many ways to most people, 4k video is still not a requirement.
Of course we're still left to wonder whether are the next Canon 5D will have 4K video. After all, it is a “pro” camera isn't it? But with the Canon EOS-1D X Mark II having 4K video, I suspect that the 5D will not. I would love to be surprised however.
The Canon EOS 80D does herald a new level of “pro” video features in a more consumer oriented DSLR. And that can only be good for everyone.
Video on the 80D
Just have a look at these samples created on the 80D released yesterday by Canon. They're clearly aimed at improving video for consumers and tho they don't mention things like smartphones, these demos are attempting to show how awesome Dual-Pixel AF is for moms, pops, and everyday lovers
and their behind-the-scenes
I love Dual-Pixel AF and the improvements are fantastic.
Here's another sample:
missing in action!
Again, most of you will say 4K is sadly missing.
What I think is most sadly missing compared to other brands in the market is sensor stabilization! Look at Panasonic, Sony, and Olympus. They all have 3 or 5-axis sensor stabilization.
Why not Canon?
My suspicion is that they want to sell more lenses, more expensive lenses with image stabilization in them. Putting stabilization on the sensor or in the body means that you don't need expensive IS lenses.
We all know the canon makes most money on lenses right?
So why would they cannibalize lens sales by putting stabilization in the body? I don't think they would… not any time soon at least.
Canon is still number one in lens and camera sales and with brand loyalty, most consumers and most pros will stick with them. Heck, I haven't switched. I like the look and feel of images and video on my Canon EOS 5D Mark III.
Would you be interested in a webinar on what it takes to switch from Canon to Sony cameras? Let me know in the comments or via the contact page
So, what you think? Is Canon headed down the right path?
My wish for the future?
I would like to see canon put out an awesome mirrorless camera. Something revolutionary instead of just matching the opposition (tho that will be hard to do compared to the Sony A7s Mark II for example). Will we get that? We can dream right? canonrumors says we'll get more cameras this year from Canon than any other year so maybe we're in luck.
Will we get sensor stabilization? 4k in lower cameras? I doubt it – and again I believe Canon is going to be fine as well.
(cover photo credit: snap from Canon)