Let’s get this all out of the way to begin with: This video, posted by Karl Taylor, was made as a Hasselblad Infomercial, and there’s absolutely nothing wrong with that.
While there are a few moments in which Taylor goes beyond simple information distribution and plugs Hasselblad, the video is full of useful information regarding medium format. He describes the ways in which medium format digital photography go beyond the quality of 35mm sized sensors and how the modular system works in ways that conventional DSLR’s can’t.
I personally haven’t shot Medium Format, so I won’t talk as if I have, but based on the information presented by Karl, I feel as if I can go so far as to say many of us would benefit from the extra resolution and bits. In fact, it’s even more than just that. The medium format sensor is able to capture a few extra stops of dynamic range. This comes into great use when you’re working with more moody or dark exposures and can even help quite a bit if you’re wanting to maintain detail in your highlights.
Medium Format cameras, whether they’re Hasselblad, Pentax, Phase One etc. are consistently more expensive than 35mm systems by quite a decent margin. Naturally, this will leave a lot of 35mm shooters feeling as if their Full-Frame DSLR’s aren’t up to snuff. This is definitely not the case at all. Every camera has a different use, and for a person to invest the large amount of cash it takes to be a medium format shooter, you need to know it’ll be worth every penny. The reality is that for most of us, it just isn’t.
For those of you out there that can afford to shoot medium format, I envy you.
Why Medium Format Cameras? Hasselblad Infomercial
Via Youtube Description:
In this video Karl Taylor explains the reasons Medium Format cameras are a necessary part of many professional photographers work flow. Karl also bust a few myths along the way and clearly demonstrates their capabilities. This video was commissioned by Hasselblad to explain the differences between medium format and smaller format cameras and why they are the preferred choice for many of the world's top professional photographers.
Get more photography tips using the links below:
Learn about photography kit here: www.karltaylorphotography.com/…
Beginner Photographer Tips: www.karltaylorphotography.com/…
Advanced Photographer Tips: www.karltaylorphotography.com/…
Pro-Photographer Tips: www.karltaylorphotography.com/…
See my commercial photography in more detail here: www.karltaylorportfolio.com
(cover photo credit: snap from the video)