Take THAT, iPhone haters.
That’s right, Zeiss will be supplying the optics for wide angle, macro and 2x moderate telephoto lenses for the iPhone. I’ve already bought the iPro system [B&H|Amazon] for my iPhone 6, but it’s a race to see who will actually have a case for my iPhone 6s Plus first.
More to come as we know it.
ZEISS and Fellowes Brands Launch Mobile Phone Accessory Photography – Setting a New Quality Standard
Fellowes Brands, manufacturers of premium mobile photography accessories and ZEISS, international optics enterprise, present three new high-performance accessory lenses for mobile phones at the 2016 Consumer Electronics Show in Las Vegas
ZEISS, one of the world’s leading companies in the fields of optics and optoelectronics, and the Fellowes’ ExoLensTM brand, an American innovator in mobile photography accessories, announce their collaboration in the design and development of accessory lenses for mobile phones. The companies will present the first jointly developed accessory lenses at the Fellowes booth (no. 31016) during the Consumer Electronics Show in Las Vegas from 6-9 January 2016.
The first three lenses – wide-angle, telephoto and macro – are scheduled to be launched in late Q2 2016. The wide-angle and telephoto lenses offer excellent image performance with outstanding edge-to-edge contrast. The macro lens features a zoom function – unique for accessory lenses of this type – for flexible image composition. The new lenses can be used on the Apple® iPhone® with customized mounting brackets.
Partnership between ZEISS and ExoLensTM
The collaboration between ZEISS and ExoLensTM represents an important step in the development of accessory lenses for mobile phones. ZEISS has been powering optical innovation in photography since 1890. With current products such as the professional camera lenses of the ZEISS Otus SLR lens family or the ZEISS Batis autofocus lenses featuring an innovative OLED display for mirrorless full-frame system cameras, the optics company continues to evolve and set new milestones in photography. ExoLensTM is a pioneer in the new and expanding space of mobile photography. The joint goal of ZEISS and ExoLensTM is to bring never before seen quality and versatility to this rapidly growing market.
“We are thrilled to announce our new relationship with ZEISS, who has been setting standards in optics for almost 170 years,” says John E. Fellowes, Chief Executive Officer of Fellowes. “Following the launch of our new ExoLensTM mobile phone photography line last year, our partnership with ZEISS will enable unique and innovative consumer lens solutions. ExoLensTM with optics by ZEISS will redefine quality in the mobile photography space, providing professional-grade results for end users.”
“The impact of an image is decisively influenced by the lens and its technical properties,” says Dr. Winfried Scherle, Executive Vice President of Carl Zeiss AG and Head of the ZEISS Consumer Optics business group.
(cover photo credit: snap from Zeiss)
And always with the ambition of authenticity, humanity and wit.
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