During this holiday season, my significant other is presented with an ad from Amazon on her Facebook page proffering the perfect gift — Leica T accessories — not for her, but for me. Whoa, that's freaky.
Feels like if we’d just hand over management of the NSA to Facebook and Amazon, all of our security challenges would be solved.
Claudia was amused as she called me over: there, splashed across the middle of her Facebook page on her iPhone, was a slide show ad from Amazon with exceptionally – unbelievably, unnervingly — narrowly targeted Leica T [B&H|Amazon] goodness which has nothing to do with her and everything to do with me.
I’ll repeat: it showed up on her Facebook feed, not mine:
These are outstanding holiday gifts for me – at least as good as the wish list I created for myself just a few weeks ago – targeted to the one person on the planet most likely to even think about getting them for me.
Then again, their algorithms clearly are not tied into the IRS, because then they’d know there’s no way she or I could afford them.
What’s completely freaking me out is that we were at the Leica booth at PhotoPlus Expo 2015 last month and I loved the Leica T – we filmed a quick video on it — but I opted to forgo that for the piece on Leica’s SL instead — so how did they know?
How the HECK did Facebook and Amazon do that?
It’s pretty cool.
And pretty scary.
And my lizard brain is reaching for the “buy” button.
(cover photo credit: snap from Hugh Brownstone)
And always with the ambition of authenticity, humanity and wit.
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