What’s the Top Brand In the Photo Market? Hint: Not Canon Any More!

by Bret Hoy3 Comments

If you like talking about cameras, whether for photo or video, you have undoubtedly heard that old adage, “The best camera is the one you have with you.” Honestly, whenever I hear this now, I sort of cringe because, while the testament is usually a genuine one, I only seem to hear it from those that dislike the ever expanding options of cameras available.

However, I’m happy to say that we can most definitely reclaim that phrase now that these new Flickr.com stats have been released. Recently, I discussed how it’s not surprising that mirrorless cameras have such a small slice of the figurative camera body pie. And to me, it just really isn’t. What also isn’t surprising, but equally interesting is the absolute domination of Apple amongst cameras used on the site.

In 2015, the Apple iPhone has accounted for 42% of photos uploaded to Flickr.com. Again, it’s hard to call this surprising, but that doesn’t mean that it isn’t really cool. I don’t even own an iPhone and rarely, if ever take photos with my phone, but at this point, the impact of the camera phone can’t be understated.

While I’d like to take a step back and criticize the limitations that the iPhone gives the shooter, it’s also hard for me to hate too much. Of course, visual fidelity and ability to alter in post is lost when shooting with a phone, but it’s not something that Apple isn’t working on.

Long gone are the days that camera companies can consider the in-phone camera a throwaway option. Indeed, Apple has EIGHT HUNDRED people working purely on the iPhone. If that doesn’t sound like a professional camera manufacturing environment, I don’t know what is.

It sounds like, in the end, those people were right. The best camera just might be the one that you have sitting in your pocket right now.

Apple Displaces Canon as Top Camera Brand on Flickr in 2015

Apple Displaces Canon as Top Camera Brand on Flickr in 2015

Via gadgets.ndtv.com:

As it had last year, Yahoo's Flickr has once again revealed the top camera brands used to capture photos uploaded on the website in 2014-2015.

Talking about the top camera brands, we saw Apple displacing Nikon for the second position after Canon last year. This year, the Cupertino-based tech giant has taken the top spot from Canon, and is followed by Nikon, Samsung, Sony, and Fujifilm, in that order.

In terms of the top cameras used to take photos uploaded during 2014-2015, the iPhone and Canon models captured all of the top 10 positions. Apple iPhone 6 was on top rank with 5 percent share, followed by iPhone 5s (4.9 percent), iPhone 5 (4.2 percent), iPhone 4S (3.5 percent), iPhone 4 (2.5 percent), iPhone 6 Plus (2.2 percent), Canon EOS 5D Mark II (1.9 percent), iPhone 5c (1.8 percent), Canon EOS Rebel T3i (1.6 percent), and Canon EOS 5D Mark III (1.5 percent). The first Android device (the Samsung Galaxy S4) is at 11th place.

Read full article at gadgets.ndtv.com “Apple Displaces Canon as Top Camera Brand on Flickr in 2015”

Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before

(cover photo credit: snap from gadgets.ndtv.com)


  1. That is truly shocking!  I didn’t read the article.  Is that based on sales?  Truly shocking!

  2. I don’t see how snapshots taken with a cellphone camera could be considered “usage”, in any context.
    If we were considering “usage” 30 years ago, no one would lump Instamatic pictures and Nikon/Canon/Pentax etc, pictures in the same category.

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