First-Of-Its-Kind 360° Music Video Of “You’re In The Band” Is Darn Kool!

by planetMitch2 Comments

Not every day you see a “first” and this is your lucky day (tho you may not enjoy the music?)

I'm not overly fond of the song I confess, but the concept is very cool. Especially since it is a ‘one take wonder' as well. 

Note: you'll want to watch the video in Chrome, but even in Safari, it is a totally different view than you've ever seen. In Chrome, you'll have the ability to drag and move around in the room. In Safari (which isn't compatible with the 360° plugin, you'll see the entire view spread across your browser and it is entertaining this way too as you see everything going on at one time instead of having to cruise around manually in the scene.

Shot with goPros, you'll have a very unique perspective of the entire shoot and I know you'll enjoy watching.

Andrew Lloyd Webber To Release First-Of-Its-Kind 360° Music Video Of “You’re In The Band” From “School Of Rock – The Musical”

The Video Will Accompany A New Single Produced By Lloyd Webber And Music Producer Rob Cavallo

Via Press Release:

New York, NY (October 14, 2015) –Andrew Lloyd Webber will release a fully immersive 360° music video for “You’re in the Band,” a musical number from his upcoming Broadway show, School of Rock – The Musical, today, Wednesday, October 14, 2015. Shot in a real NYC classroom, this innovative 360° video produced for the Broadway production is one of the first of its kind on YouTube or Facebook. The video, was designed by Andrew Lloyd Webber and School of Rock book writer Julian Fellowes to take full advantage of new 360° technology and allows you to navigate all angles of the classroom for an exciting and immersive experience of the song. The 360° video will accompany a new single of “You’re in the Band” produced by Lloyd Webber and legendary music producer, Rob Cavallo, to be released by Warner Bros. Records.

Andrew Lloyd Webber said, “I am proud that School of Rock is not just the first musical to take this leap into the future, but that this video of “You’re in the Band” is the first time anyone has used the 360 degree medium in this way. It could open a lot of doors.”

“By creating an immersive 360° musical number on YouTube, Andrew Lloyd Webber and Julian Fellowes are bringing the magic of Broadway and their new musical to theater fans around the world. We can’t wait to see what they come up with next,” said Sanjeev Verma, Product Manager at YouTube.

planetMitch note: We asked for a behind-the-scenes and we got one!

To view the video on YouTube, visit: goo.gl/vr/sor360 – For the best viewing experience, watch on your phone or tablet (iOS or Android version 8+) using the latest version of the YouTube App. You may also watch on desktop using the latest version of the Chrome, Firefox or Opera.

To view the video on Facebook, visit: fb.me/sor360 – For the best viewing experience, watch on your Android 4.3+ phone or tablet (not available on iOS) using the latest version of theFacebook App. You may also watch on desktop using the latest version of the Chrome or Firefox.

To download for your Gear VR headset, visit: SchoolofRockTheMusical.com

School of Rock – The Musical will begin preview performances at Broadway’s Winter Garden Theatre (1634 Broadway) on Monday, November 9, 2015, with an opening set for Sunday, December 6, 2015. Based on the smash hit 2003 film of the same title, School of Rock – The Musical will feature music from the movie, as well as an original score byAndrew Lloyd Webber and lyricist Glenn Slater, with a book by Julian Fellowes and direction by Laurence Connor (currently represented on Broadway by Les Miserables).

Produced by Paramount Pictures, the 2003 film was directed by Richard Linklater and starred Jack Black in a career-defining performance. The film received universal critical acclaim and was hailed by The New York Times as an “irresistible comic postscript to the rock revolution.” The film went on to gross more than $130 million worldwide.

School of Rock – The Musical follows Dewey Finn, a failed wannabe rock star who decides to earn a few extra bucks by posing as a substitute teacher at a prestigious prep school. Completely disinterested in academic work, Dewey decides to create his own curriculum, turning his class into a guitar-shredding, bass-slapping, mind-blowing rock band.

Tickets for School of Rock – The Musical are available by visiting the Winter Garden Theatre box office Monday – Saturdays between 10:00 am – 8:00 pm, online at Telecharge.com, or by calling 800-447-7400.

Warner Bros. Records will release the Original Broadway Cast Recording for School of Rock – The Musical on Friday, December 4, 2015, on the eve of opening night. The new album will feature a new score by Andrew Lloyd Webber and lyricist Glenn Slater, along with three songs from the immensely popular 2003 film. Three-time Grammy Award-winner Rob Cavallo, who has worked with Green Day, My Chemical Romance, Paramore, Goo Goo Dolls, Phil Collins, and Gary Clark Jr., produced the album along with Lloyd Webber.

School of Rock — The Musical is produced on Broadway by Andrew Lloyd Webber for The Really Useful Group, Warner Music Group & Access Industries, The Shubert Organization, and The Nederlander Organization. Nina Lannan and Madeleine Lloyd Webber serve as Executive Producers.

WHICH DEVICES/OPERATING SYSTEMS SUPPORT 360° VIDEOS?
This video demands the latest and greatest web technology. We’re pushing the boundaries, so there isn’t universal device or browser support yet. We hope you can experience it – check our handy guide below!

ON MOBILE & TABLET:
To watch on YouTube:
Visit goo.gl/vr/sor360 and open in the latest version of the YouTube app on either Android 8+ or iOS 8+. 360 videos aren’t currently viewable on the Youtube mobile site.

The link should open in the YouTube app automatically, but some settings on your device might default to opening in a browser (which won't support 360 video). If this happens, open the YouTube app, and search for the “School of Rock The Musical” channel. The 360 video will be available under the Videos tab.

ON DESKTOP:
To watch on YouTube:
Visit goo.gl/vr/sor360 in the latest version of Chrome for the best experience. You can also view in the latest versions of Opera or Firefox. 360 videos on YouTube aren't currently viewable on Safari or Internet Explorer.

To watch on Facebook:
Visit fb.me/sor360 and make sure you're using the latest version of your web browser (ex. Chrome, Firefox). 360 videos on Facebook aren't currently viewable on Safari or Internet Explorer.

(cover photo credit: snap from the video)


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Comments

  1. stantod

    This is blowing our minds here at our advertising/markleting agency.  And Andrew Lloyd Weber for crying out loud! I appreciate the behind-the-scenes video but I still have so many questions like, how did they light it?  Looks like they did multiple takes and combined pieces from each take in post? And how the heck did they do the lyrics and graphics on the ceiling in VR?!  This video is fun but imagine the opportunities for us professionals in many other applications.  How about a VR tour of a hospital and it’s various departments so patients know exaclty what t expect before their stay.  How about VR tours of colleges campus helping high school students pick what institution they will attend.  Endless possibilities. WOW!!!

  2. Scott Witte

    It was fun and certainly a nice job. But for ALW to call this an all time first — the first time someone has staged something for 360 video, even a music video — is several years late. What is very true is that 360 video is gaining more traction and visibility. More people are discovering it and what it can do. The WOW response is common even in agency presentations.

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