It’s not in the U.S. – the station is in Switzerland – but it’s not the first and won’t be the last station to switch exclusively to iPhones. After all, isn’t this simply a continuation of the demand Canon originally tried to meet with its 5D Mark II eight years ago? The question is: is this a good thing? Latest in our continuing series about adoption of the iPhone by pros, especially in news gathering.
Sure, this is about cutting costs.
But what if in cutting costs TV stations can get an immediacy and honesty in their news reporting not happening any other way? Isn’t that what Swiss news director Laurent Keller means when he speaks of the “grammar of the image,” and isn’t this exactly what John Lasseter of Pixar meant when he heralded the arrival of the iPhone as a legitimate storytelling tool?
planetMitch adds this note: I was teasing about selfie sticks in the title (i added it, not Hugh) but I should also add that I was sent a SoloStick and have really enjoyed using it! I used it at NAB and have used it a lot since. Tho I would think that the image below would have a lot of shake? Maybe the new iPhone 6s will take care of that with its stabilization
Station Ditches Cameras, Will Only Use iPhones
A local TV station has decided to shoot their news using iPhone.
Is it a sign of the future, or the sign of a really cheap TV station?
The local TV news station that has gone “100% iPhone” is not based in the U.S., but is Switzerland.
Over the summer, Léman Bleu outfitted each of its reporters with an iPhone 6 kit to shoot their stories and to use for live shots.
News director Laurent Keller says Léman Bleu actually isn’t the first station to convert to iPhones; a Scandinavian outlet apparently has done it too. And he’s candid about the reasons why. “It’s a search for lightness and responsiveness, but also a way to reduce the costs of producing a newscast,” Keller told the Swiss newspaper Le Temps.
What about quality? Keller says iPhone video is different but not necessarily inferior to what a standard TV camera produces. “It’s up to us to reinvent the grammar of the image, to learn to shoot differently,” he said. The technology allows the station to go live at any time from anywhere, either on the air or on social media. That’s important to a small regional channel that broadcasts only a few hours a day.
Read full article at FTVLive “Station Ditches Cameras, Will Only Ise iPhones”
(cover photo credit: snap from the FTVLive)
And always with the ambition of authenticity, humanity and wit.
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