I’m not sure what I expected, but I can tell you that the Canon XC10 didn’t do anything to surprise me or change my opinion. This could be for a variety of reasons, but mostly it’s because it’s hard to tell exactly who this is made for, but before I get into that, I want to comment on the video itself.
This video, from devinsupertramp on Youtube, actually looks pretty good—the 4k looks like a great option for those that are looking for quick and easy set ups. Seems like it’d be a great camera to just have in your bag, ready to pull out when you might need it. In fact, this video does a great job of highlighting what I can only imagine, this camera was actually built for. It’s made for fun. It’s made to have ready at your convenience. It’s a very casual type camera, in a package and at a price that has me scratching my head and asking, “Who’s buying this thing?”
After perusing some reviews online, I’ve noticed that many people are saying it’s a great B-Cam for other cameras in the Canon arsenal, such as the C300. The question is: Why would you purchase something like the XC10 to play wingman to your C300? At $2,499, your options are so wide open nowadays. The Sony a7S, Panasonic Gh4, Canon C100 and now the Sony FS700 all fall into a similar price range. Let’s also not forget that you can pick up a Canon 5D Mk III and load it with Magic Lantern.
I can say with confidence that, whatever you’re looking for, you can find it in any of those selections. 4k, Log Recording, Low light, Convenience and Raw capabilities. You know, things for people who are spending almost 3 grand on their cameras want.
With that logic, I’m forced to assume that either these people are Canon diehards that have no native Canon Glass or else they’d buy a C100, or they don’t want to buy a Gh4 AND an adapter. But that just doesn’t make any sense, does it?
So when you look at this thing and ask, “Who’s buying this thing?” Realize that the answer is probably… crickets.
planetMitch counterpoint: I suspect that there are plenty of people who are buying this camera – Canon's not going into this without doing market analysis. What I suspect is true is that most of our readers (including Bret) are not the target market for this camera. Imagine news media or event coverage (like NAB) being shot with this and you'll see an entirely different market. Sure, Bret's probably right that the XC10 isn't for filmmakers, but there are plenty of others whom this will appeal to.
So, after watching, sound off in the comments and let us know your thoughts!
Life In A Bubble! – 4K
Behind The Scenes – Life In A Bubble!
Via Youtube Description:
Behind the Scenes: youtu.be/HFvXdZGUNu0
The music in this video is called “Summertime” by Milkman. Check out their music here: www.milkmanmusic.com/
Filmed on the Canon XC10 and the Devin Graham Signature Series Glidecam
Edited in Adobe Premiere Pro CC by Nick Sales
(cover photo credit: snap from the video)