What can we glean from Sony’s new 13MP smartphone, the Xperia C5 Ultra? Is it that with a pair of 13 megapixel cameras front and back – and the fact that Sony supplies the sensor inside Apple’s iPhone 6 and iPhone 6 Plus – a 13 megapixel iPhone can’t be far behind? Or is it that with Sony’s web site displaying dedicated pages headlined “Switch to Sony. I’m on iOS” and “Switch to Sony. I’m on Android” Sony is taking a page from its a7 strategy and aims to capture share with the Xperia C5 Ultra from other brands? Maybe both? Or maybe it's one of the last of the current generation of smartphones about to be upended by technology from Light or LynX?
I’m not quite sure what to make of this. As we know, Sony’s smartphone unit – Mobile Communications – just reported a $188 million loss “due to a to a significant decrease in smartphone unit sales resulting from a strategic decision not to pursue scale in order to improve profitability.”
No “race to the bottom” for undifferentiated product, I get it.
It would seem that the Xperia C5 Ultra is a very concrete step in a strategic direction to move up the value chain – just as it's doing in cameras — but really? Taking on Apple and Samsung on the one hand, and Foxconn on its home turf in China (perhaps) on the other? Maybe they’ve got another ace up their sleeve, like a partnership brewing with Light or Foxconn itself.
One way or another, the smartphone market is about to go critical over the next 12 months.
Sony’s New Photo-Centric Xperia Smartphones Shoot 13MP Selfies
Sony has announced two new Android smartphones: the Xperia C5 and Xperia M5. Both devices come equipped with large Full HD displays and fast Octa-core processors, but most interesting (to us at least) are the integrated cameras powered by Sony Exmor RS sensors. Both cameras feature a 13MP front facing camera for selfies, and the M5 boasts a hefty 21.5MP rear camera.
Xperia C5 Ultra
The Xperia C5 Ultra is being marketed as a “PROselfie smartphone” and allows shooters to use either the front facing or back facing 22mm wide-angle camera without worrying about poor quality images.
The C5 Ultra is also equipped with a “soft” front facing flash to ensure your selfies aren’t left in the dark. Sony notes that the flash is “unlike the rest” and can adjust itself to the ideal settings so that your images won’t be washed out.
Read full article at PetaPixel “Sony’s New Photo-Centric Xperia Smartphones Shoot 13MP Selfies”
(cover photo credit: snap from PetaPixel)
And always with the ambition of authenticity, humanity and wit.
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