When it comes to Canon full frame cameras — specifically their hybrid stills/video DSLR’s — the rumor mill is so quiet you can hear crickets chirping.
Rumors in the imaging industry are typically useful for four things:
1) sowing fear, uncertainty and doubt (FUD) in the marketplace in order to
a. delay the purchase of a competitor’s product until the company’s own better product comes out, or
b. simply deprive competitors of financial oxygen by artificially suppressing sales, whether or not the rumor company even has a new product coming out
2) generating pre-sales “buzz” for a real and imminently shipping product so that when a product finally does hit the market, initial sales will reflect pent-up demand;
3) floating a trial balloon to see what market demand might be; or
4) entertaining ourselves when we have nothing better to think about (a guilty pleasure, but shame on us!)
Any nominations for which companies are doing what these days?
If you read the latest rumors about Canon’s full frame cameras over at Canon Rumors, the only reasonable conclusion to draw is that Canon is stuck and really doesn’t know what to do.
Canon’s Cinema EOS line is an industry standard with tremendous real-world success: just check out the dominance of their C300 among this year’s Tribeca Film Festival entrants.
But if you don’t have the budget for that line, the king of the hybrid/stills interchangeable lens market is no longer Canon.
CANON’S FULL FRAME FUTURE [CR2]
Via Canon Rumors:
There’s a lot of random information out there about what Canon is going to do with it’s three long-in-the-tooth full frame cameras, the EOS 6D, EOS 5D Mark III and EOS-1D X. One of our sources wants to shed a little bit of light on things, but even admits things are very “muddy” at the moment.
EOS 5D Mark IV
This camera’s focus will be high ISO performance over resolution. The camera will use a new DIGIC processor and will share a version of a new flagship AF system. We had heard back in February that an 18mp sensor was in testing in a camera body and that’s what could appear here. Are consumers willing to sacrifice 4mp for a few stops of ISO performance boost? I’m pretty sure they would be. I don’t believe the resolution of the APS-C offerings has any bearing on how the full frame sensor development will play out in the prosumer & professional markets.
4K? It depends on the day and who’s talking. I think it’s safe to say that 4K video recording appearing in the EOS 5D Mark IV is 50/50 at the moment. 🙂
Read full article at Canon Rumors “Canon's Full Frame Future [CR2]”
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(cover photo credit: snap from the video)