Introduced 10 years ago, the Canon EOS 5D – and most especially the Canon EOS 5D Mark II that succeeded it – can rightfully take its place among other iconic machines ranging from the Leica M to the Porsche 911 and the Apple Mac. The question now is: what’s next?
It’s the camera line that ushered in the HDSLR revolution. More than any other, the Canon 5D – the Canon EOS 5D Mark II to be precise – changed our expectations for what was possible at a price point at least some of the rest of us could afford for cinematic video.
Just eight years later, it’s a radically different world. The Mark II has been superseded by the Mark III, but mirrorless upstart models from Sony, Panasonic Blackmagic and others threaten the 5D’s hegemony.
Porsche has not only survived but thrived on constant improvements to its 911. Apple has gone on to become the biggest company in the world (by market cap, if not by number of employees). But while Leica still has an incredibly loyal following – count me a fan – it is a cautionary tale for Canon at this very moment, demonstrating the commercial limits of decoupling price from value.
The remainder of this year and next should prove fascinating for Canon fans and watchers alike.
We wish great success to all.
Canon EOS 5D Series Celebrates 10 Year Anniversary
Via Canon Rumors:
TOKYO, May 28, 2015—Canon Inc. announced today the celebration this year of the 10th anniversary of the introduction of the Company’s EOS 5D series of digital single-lens reflex (SLR) cameras. Launched in September 2005, the EOS 5D enabled advanced-amateur users to take advantage of the impressive high-image-quality performance and photographic expression unique to digital SLR cameras equipped with a 35 mm full-frame sensor, which, at the time, primarily targeted only professional-level users.
At the time of its launch in September 2005, full-frame CMOS sensors were only made available in professional-level models. In addition to being the first advanced-amateur digital SLR camera to incorporate a sensor of this size, the EOS 5D was offered at a competitive price, contributing to the popularization of full-frame-sensor cameras.
Furthermore, in November 2008, Canon launched the second-generation model in the series: the EOS 5D Mark II. The camera, which was the first in the EOS series to include a function enabling the capture of Full HD video, facilitated the widespread adoption of digital SLR cameras as a tool for capturing video. The EOS 5D Mark II made big waves in the motion picture and video production industries by delivering the exceptional image quality and impressive subject background blur unique to SLR cameras, while also allowing users to take advantage of Canon’s rich interchangeable EF lens lineup spanning over 64 models, enabling a wide spectrum of imaging expression possibilities.
In March 2012, Canon introduced the EOS 5D Mark III, featuring dramatic improvements in still-image and video quality as well as enhanced AF precision and a faster maximum continuous shooting speed. Since its launch, the EOS 5D Mark III has garnered high acclaim in the market and, as the Company’s core advanced-amateur digital SLR camera, has come to serve as a driving force for the EOS series.
Canon, through the in-house production of all key parts for its EOS series digital cameras, has made possible a highly robust lineup, ensuring that each and every model within the series, including EOS 5D-series models, is equipped with the optimal sensor. To support the diverse needs of users, Canon will further strengthen its entire EOS-series interchangeable-lens camera lineup, including the EOS 5D series, which enjoys the widespread support of professional and advanced-amateur users alike, with the aim of contributing to expanding the photographic and video imaging culture.
Via: Canon Rumors
Source: Canon Global
(cover photo credit: snap from Canon Global)