World Exclusive: Canon Stuns Industry – and Itself – with Cinema EOS C5Di

by Hugh Brownstone17 Comments

We break a truly incredible story in the first installment of our annual series entitled “Orson Welles Lives!” Forget about that 4K consumer concept Canon just showed in China. Captured on an unauthorized audio recording  inside Canon HQ — sorry, no real photos available, it's just a Photoshopped image below — the company is about to launch a new entry point to the Cinema EOS line: a stuffed-to-the-gills Cinema EOS C5Di that promises to blow away its mirrorless competitors,  even at the potential risk of cannibalizing its own higher end sales.

The first hint comes when you hear Canon executives mention (6:52 into the recording) the new model by name — C5Di – and its role as the new entry point into the Cinema EOS line.

At 9:32 into the recording, they confirm the C5Di's price point: at $1,698, it matches to the dollar the street price of Panasonic’s GH4 and Sony's A7Mk II.

But what really bowls us over is the aggressive launch date – Q3 this year — and final spec, a veritable “in your face, m&*(erf&%#er” laundry list clearly designed to pound its competitors into the floor:

· Full 4K, 12-bit (you read that right, not 10), Apple Pro-Res internal recording;
· a 15-stop dynamic range using Imatest;
· up to 240fps in 1080p (120fps in full 4K);
· high ISO performance designed to exceed that of the Sony A7s by two full stops;
· native Bluetooth support and a robust iPhone app to remotely control and monitor the camera (no mention of WiFi – but hang on, see below);
· electronic focus and exposure assist overlays within the optical viewfinder itself including 5-step false color which goes all EVF once you hit record; and (perhaps most intriguing of all)
· an oblique mention of a licensing deal with the Vitec group to build into the C5Di a zero latency, no compression transmitter for wireless monitoring using the TDS (Teradek Streaming) protocol.

Cinema EOS C5Di


In another “can we really be hearing this” exchange after a sake break (and just before the audio ends), the executives apparently meet Adrian Perica. What makes this fascinating is that Perica is the former Goldman Sachs banker hired by Apple to head up its M&A work. But looking back on the specs above, it almost begins to make sense.

And if you believe ANY of what you've just read, you’ve either forgotten it’s April Fool’s today, or have we got a bridge to sell you.

But it IS nice to dream.

“If we shadows have offended,
Think but this, and all is mended,
That you have but slumber’d here
While these visions did appear.
And this weak and idle theme,
No more yielding but a dream,
Gentles, do not reprehend:
if you pardon, we will mend:
And, as I am an honest Puck,
If we have unearned luck
Now to ‘scape the serpent’s tongue,
We will make amends ere long;
Else the Puck a liar call;
So, good night unto you all.
Give me your hands, if we be friends,
And Robin shall restore amends.”

Puck’s epilogue, A Midsummer Night’s Dream, by William Shakespeare

(cover photo credit: snap from the video)

Hugh Brownstone

Hugh Brownstone

Hugh is the founder of Three Blind Men and An Elephant Productions. He and the team write, direct, shoot, score, and edit web-centric films; conduct photo shoots; and write copy, white papers and blog posts. Hugh also writes screenplays (he recently optioned a TV pilot) and just published his first eBook (Apple's iPhone: The Next Video Revolution). If it's about telling stories, it's in their wheelhouse.

And always with the ambition of authenticity, humanity and wit.
Hugh Brownstone


  1. I want to believe this article but its the first of April when truth is lost.

  2. Mean…just plain outright nasty n mean…but I bet you guys had a lot of fun coming up with this one! Cheers…

  3. You forgot to mention 2 xlr inputs.
    Now that would have hurt.
    Better luck next year

  4. CarlStevens1 i guess you missed this line in the story: “And if you believe ANY of what you’ve just read, you’ve either forgotten it’s April Fool’s today, or have we got a bridge to sell you.”

  5. I knew you were a prankster Mitch, but this ones low, even for you, (and I thought Politicians were bad). How could you be so cruel. The first post that labeled you as nasty n mean doesn’t do you service. You ought to be keel hauled for this one.
      As of this moment, I will no longer visit this website, (that is until tomorrow) LOL.

  6. If it’s too good to be true, it’s too good to be true.  But you had me going for a few minutes.  Great prank!!!

  7. planetMitch IndieP 

    Spoken like a Politician, now let’s
    see, I think they call that deniability, or is it, pass the buck? LOL.

  8. BenjaminRogez Historic, iconic bridge for sale: The famed Brooklyn Bridge…


  9. BenjaminRogez We’ll send you wire instructions immediately!

  10. Orson Wells and his colleagues at The Mercury Theater radio show inadvertently created mass hysteria in 1938 with their broadcast of “War of the Worlds” – in spite of announcing at the outset that it was just another show. Was hoping some people would pick that up (coupled with our assertion that this was a once a year series), but just to play it safe we reiterated at the end that it was really just a dream.
    No, it’s not serious.

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