NAB 2015: Atomos ‘Future Guarantee’ for more affordability to future moviemakers + 3-year warranty

by Karin GottschalkLeave a Comment

Atomos has announced the May 1 launch of a 25%-off student discount purchase scheme with proof of enrollment in a media, film or photography studies unit, course or degree. The generous educational discount also applies to those purchasing on behalf of a school, university or other educational institution.
Atomos claims that this is one of _the_ most generous student discounts in the industry. The Atomos Education Discount page on the Atomos website contains a three-point ‘How to claim your discount’ section and does not include strict definitions of qualifying students, courses or institutions as some industry discount schemes do.

As a sometime teacher in public schools, universities, private colleges and my own offerings direct to students I can personally attest to how ever-present budget constraints can cripple educational institution’s ability to do their job well. I eventually, reluctantly, gave up teaching because conditions and budgets had deteriorated so far beyond our ability to give students the hands-on experience they needed to learn and to be prepared for careers or avocations.

As a continuing, lifelong student mostly using online education right now to stay up to speed in a constantly evolving industry and to learn the new skills that it, employers and projects demand, I know firsthand how lack of access to the right gear can be crippling.

I welcome Atomos’ educational discount scheme in principle, and for its apparent openness to contemporary realities, and I also applaud their 3-year extended warranty on all products. Australia for one needs real investment in the future of its creative industries and educational institutions. If governments are now refusing to do so then private Australian companies like Atomos need to step up to the plate. As indeed I hope occurs elsewhere too.

I hope that large numbers of students will take advantage of the Atomos student discount scheme. I know I most certainly need to. As a moviemaker, I need to be constantly learning new equipment hands-on and via real projects, and I need the firsthand, practical knowledge to write about it with insight and the benefit of real experience. Especially about such groundbreaking hardware as the Shogun.

I encourage other movie production hardware makers out there to follow Atomos’ excellent lead and do the same. [bctt tweet=”NAB 2015: Atomos ‘Future Guarantee’ for more affordability to future moviemakers + 3-year warranty”]

Atomos Announce “Future Guarantee” for ProVideo End Users

Atomos Education Discount

Via Atomos Press Release:

Melbourne, Australia – 14th April 2015: The rise of Atomos in the ProVideo world in 4 short years has been meteoric. The reason for this success is driven not only by a continued flow of innovative product but also the positive attitude the brand takes toward end users and partners – we really see ourselves as the little guy sticking up for the end user. Nothing could reinforce this more than our “Future Guarantee” – a commitment to up and coming filmmakers with a 25% discount for students, and our extended 3 year warranty when people register their product.
“When we started Atomos we set out to create something beyond the dollars and cents of business, something we would be incredibly happy to receive as a user.” said Jeromy Young, CEO of Atomos. “Filmmaker loyalty is what we’re about and what better way to earn loyalty than by giving people the completely unexpected.”
No other company in the world is offering both a 25% student discount and 3 year warranty for their users. The 25% student discount is available with proof of enrolment in media/film/photo studies or purchasing on behalf of a University/School. We also ensure the sales channel providing the product also receive normal margin to support the product, this is truly an investment in the users future and ours. Visit for more details.
The standard 1 year warranty for products over MSRP $500 is extended to 3 years when users register their products within 1 year of purchase.


About Atomos
Atomos exist to help creative professionals cut through technology barriers by creating easy to use, cutting edge products including 4K & HD Monitor-recorders, a pocket size ProRes recorder, signal converters & power management solutions. Each product serves a different need but all share the common benefit of enabling a faster, higher quality and more affordable production schedule for video professionals.
Atomos is based in Australia with offices in the USA, Japan, China and Germany and has a worldwide distribution partner network. Further product information can be found at with the Atomos community active on Facebook (/atomosglobal), Twitter (@Atomos_News), Vimeo (/atomosvideo), YouTube (/AtomosVideo) and Videogram (

(cover photo credit: snap from Atomos)

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