Atomos has announced its alliance with multi-platform online video solutions provider Cinemacraft to create “The Future of Pro Content Delivery and Promotion”. This ambitious undertaking, to be named Atomos Videogram, will turn videographer’s footage into Videograms free of charge.
The free service will be open to Atomos customers and any movie production professionals who wish to use it. According to Videogram’s About page, “Videogram is a pictorial summary of video.” The service’s software analyzes videos then represents it with keyframes arranged in a comic book-style format. This allows users to quickly scan the video content and form an overall impression of the project while remaining conscious of its component scenes and shots.
The Videogram concept is an intriguing one and although it may seem like something of a stretch right now, when nothing else comes close, it may well become a well-accepted way of gaining an overview of a movie production before closing to view it from beginning to end.
There are other possible beneficiaries besides consumers. Companies wishing to purchase footage would simply glance at Videogram page on a computer or mobile device, zero in on interesting segments then choose whether to pay for rights to re-use. The potential is enormous especially as it syncs with the way the human mind analyzes and recalls moving picture footage.NAB 2015: Atomos Allies with Videogram to Create ‘Atomos Videogram’, Futuristic Pro Video Platform Click To Tweet
Via Atomos Press Release:
Melbourne, Australia – 14th April 2015: Videogram is an award winning platform for discovery, engagement and monetizing of online video. Set to be a huge deal for filmmakers, the online platform takes an existing Vimeo or YouTube video and creates a pictorial summary based on an advanced algorithm, leaving the viewer with a tiled summary of the entire clip by scene, with tile sizes reflecting importance. The process is simple and automated with a dashboard to fine tune to the videographer’s preference.The format allows the user to pick and choose where to start watching and in turn share, like and comment on just that section of the video. Filmmakers could have their demo reel on Videogram and know from the analytics which parts in particular are creating engagement with potential clients, Sports broadcasters can use it to create single page summaries of the game, and Wedding videographers can use Videogram to succinctly convey the mood of the event they have captured.
Atomos have worked with Videogram to create a dedicated destination(atomos.videogram.com) whereby we will take videographer footage and allow them to create Videograms for free.
“I truly believe the industry has been screaming for this type of pictorial story telling, obsoleting the one tile per video we are used to and actually allowing users to navigate to parts of their pro video or commercial content visually and play that content with the click of a button. Atomos customers and any content creation professional can utilize this amazing service to showcase their work with viewers consuming in the most advanced way ever.” said Jeromy Young CEO of Atomos.
“With Atomos Videogram you can showcase your videos in the Videogram format at no cost to you.” said Sandeep Casi, founder of Videogram. “Videogram is a revolutionary user experience format that Showtime, Sony, Capital Records, Turner, Warner, CBS, ABC, Disney, Fox, HBO and others have field tested and are preparing to deploy. Atomos is the leading edge technology brand for producing high resolution pro quality content, now we bring you that leading edge for the consumer experience of your content.”
The Founder of Videogram, Sandeep Casi will be presenting at the Atomos 4K Dome (Central Hall, C8825) on Wednesday and Thursday at NAB
Atomos exist to help creative professionals cut through technology barriers by creating easy to use, cutting edge products including 4K & HD Monitor-recorders, a pocket size ProRes recorder, signal converters & power management solutions. Each product serves a different need but all share the common benefit of enabling a faster, higher quality and more affordable production schedule for video professionals.
Atomos is based in Australia with offices in the USA, Japan, China and Germany and has a worldwide distribution partner network. Further product information can be found at www.atomos.comwith the Atomos community active on Facebook (/atomosglobal), Twitter (@Atomos_News), Vimeo (/atomosvideo), YouTube (/AtomosVideo) and Videogram (atomos.videogram.com).
Cinemacraft is the company behind the Videogram platform. Videogram makes media discoverable, engage-able, measureable, and monetize-able. We change the user experience and the way people consume online visual media. The change in the user experience releases the greater value of media. Our technologies are incorporated into our platform and offered as Cloud Services. Videogram is used in website embeds, social feeds, Ad networks, live streaming, and electronic programming guides. We also empower Multi Channel Networks and smartphone Apps bringing rich navigation and social features. For more information visit us at www.cinemacraft.com/.
(cover photo credit: snap from Atomos Press)