I don’t think I’ve come across anyone in the filmmaking-as-small-business community quite as entertaining – nor as entertained by himself (and I mean this in a good way) — as successful filmmaker and planet5D friend Den Lennie. He’s just written Business for Filmmakers, the next step in what is shaping up to become an educational/coaching mini-empire.
Den Lennie is no stranger to controversy – and clearly, he relishes it.
From an email campaign that includes an update on his dog’s poo (I can relate) to taking on “nattering nabobs of negativism”* who go apoplectic over typos (get used to it), Den’s attitude is: “if you like what I have to say, I want to get to know you better – and if you don’t, I couldn’t care less.”
This attitude is actually a critically important component of his book, which in large measure is about helping aspiring filmmakers find the right audience, build a relationship with that audience, and ultimately deliver value in a mutually beneficial way.
Put differently: Den wants to help good filmmakers become good businessmen, too.
While Den refers to the book as a blueprint – and I can easily see why – I think of it more as a “here’s the stuff you didn’t know you didn’t know, and what to do about it.”
This is also a critically important point, because you need to be highly motivated to be successful in any field – and it helps when you are keenly aware of your limitations.
It’s a quick read, an entertaining read, and – without doubt nor apology by its author – a further filter to find those filmmakers who want to pony up for even more Den-isms by moving on to live seminars and even to one-on-one coaching.
Darned fine marketing!
Den may be a delicacy to some, an acquired taste for others, or simply tasteless to a few – his self-appointed title of “the World’s Ballsiest Filmmaker” is a nice Rorschach test – but in any case Den really does put a good amount of thought-provoking information into the book. He shares the strategies and tactics for marketing he is using himself, and it’s hard to argue with success.
I like him, and I like what he has to say.
But there is one note in modeling Den's success, I think, which is perhaps glossed over: he got to where he is today by working hard, yes; working smart, yes again; and getting into the business at an early age by working for the BBC.
That kind of early training and opportunity to build up a network is simply not available to most aspiring filmmakers today, and it is a tremendous advantage.
Such is life, but it is one part of his success which is beyond modeling for most people who read his book.
As for me? Well, I bought a copy of the book with my own hard cash, and I thought it was well worth it.
Business for Filmmakers by Den Lennie is available for $38.92 directly from Den’s web site, www.businessforfilmmakers.com. You can download a free preview, but only if you give him your name and email. Truly, he lives what he teaches!
*About “nattering nabobs of negativism” — although written by speechwriter William Safire and uttered by U.S. Vice-President Spiro T. Agnew under President Richard Nixon, I can just imagine Den uttering these words. [bctt tweet=”Den Lennie says: just f&^#!ng do it – and now he's written a book all about how”]
Den Lennie's Book – Business for Filmmakers
Position Yourself to Dominate Your Market, Charge Premium Prices and Enjoy a SIX-FIGURE Video Production Empire!
If you are tired of working for clients who only want the best price, this book will transform your life. It redefines how to attract clients, market a premium service and enjoy a business with an income that hands you security and financial freedom on a plate.
“Business for Filmmakers is a blueprint for allowing a predictable six-figure income for filmmakers producing corporate videos and industrial films for commercial clients.”
Purchase “Business for Filmmakers” or Download a free preview chapter of the book HERE.
(cover photo credit: snap from Business For Filmmakers site)