I already feel like an idiot way too often when I think about how much I don’t know, but when a highly regarded camera manufacturer announces a breathless update with an uber-cool name (in this instance The RED WEAPON upgrade); a whole lot about relative upgrade costs and timing; and almost NOTHING on the specifics of the upgrade itself other than, essentially, “it’s smaller,” I feel even more stupid – for paying any attention to it at all. Call it the Ghostbusters effect: I feel slimed.
For a moment, I thought to myself (as I tend to do these days), “hey, another company taking a page out of the Apple playbook!” — though this time the hints and whispers about some new awesomeness were coming from the already super-cool brand, RED Camera.
Wait a minute.
I just read 1,800 words about this new awesomeness, the RED WEAPON. At the end of it I knew virtually zero about how the upgrade will allow anyone to do new things with the camera – yay, it’s smaller and has WiFi?
What happened to the concept of benefits?
After reading those same 1,800 words, I DO know that I better hurry up and jump on the bandwagon because a) the RED WEAPON upgrade will only be compatible with cameras already upgraded to DRAGON; b) EPIC owners will only be able to upgrade to DRAGON until sometime this summer; and if I want the best upgrade price, I need to upgrade to DRAGON before NAB.
Or – at least PAY for it in time (you can do the physical upgrade later).
Man, my PKE meter is going NUTS!
To be fair: I’m not the target market; I’m not knowledgeable about the camera; and I’m confident I do not have the skills of even a below-average RED operator.
But does this actually change anything?
What do you think? As rumors go, is this RED WEAPON upgrade whisper par for the course (about the same as the DSLR/ILC crowd); better; or worse?Worst camera upgrade rumor-mongering EVER (YMMV) Click To Tweet
RED Has Announced a New Camera Upgrade for DRAGON Sensors Called WEAPON
Via No Film School:
The new WEAPON camera is going to be a paid upgrade announced at NAB, and will only be compatible for those who've upgraded to DRAGON. Jarred mentioned that both EPIC DRAGON and SCARLET DRAGON will be able to benefit from the upgrade, but it's unclear how much of a price difference there will be between the two options.
The current monitoring solutions will work on the new camera with an adapter:
|Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before|
(cover photo credit: snap from No Film School)
And always with the ambition of authenticity, humanity and wit.
Latest posts by Hugh Brownstone (see all)
- Download This Year’s Oscar Nominated Scripts for Free! - February 7, 2016
- Quick Impressions of Aputure’s New VS-1 FineHD - February 1, 2016
- iPhone to “crush” DSLRs? Dual Camera iPhone 7 Plus Could Offer ‘DSLR-Like' Quality, 3D Depth Mapping - January 29, 2016