FUD is an acronym for fear, uncertainty and doubt. It’s a time-honored and pretty crappy marketing game played by too many companies designed to stave off the appeal of new competitors – and deprive those competitors of oxygen. The question is: will Canon actually offer its customers a true GH4 or A7s competitor in a relevant timeframe?
It’s becoming a matter of trust: which manufacturer do you trust to actually give you what you want?
If you read the full interview with Canon’s Masaya Maeda (courtesy of dpreview), it seems clear that what Canon thinks that means and what planet5D readers think that means are likely two different things:
A: “Naturally I can’t give you details of our future plans but we are fully aware that such requirements exist in the market. We’re currently in the process of investigating, mainly to satisfy the needs of news media (emphasis added), and we have every intention of addressing this need in future products.”
This was the same set of needs that ostensibly led to the original Canon 5D Mk II. Maybe that explains why it had so few features for cinematic filmmakers:
· Does a newsperson in the field need slow mo?
· Does a newsperson in the field need 4K?
· Does a newsperson in the field need timelapse?
· Does a newsperson in the field need wide dynamic range?
· Does a newsperson in the field need something inexpensive?
· Does a newsperson in the field need focus peaking, zebras, manual controls, and manual focus?
What is likely to have changed between then and now?
And what are the practical definitions – and implications of – “investigating” and “intention of addressing?”
I won’t be going to NAB this year, but already I can’t wait for it – and the fear, uncertainty and doubt – to be over.Canon GH4 Competitor: According to Whom? Click To Tweet
More Hints of GH4 Competitor from Canon
Via Canon Rumors:
We’ve reported a couple of times over the last few months that Canon will likely announce a GH4 competitor at NAB next month in Las Vegas. We haven’t been able to find out what sort of lens mount the camera would have, but that it would be an interchangeable lens camera that is capable of shooting 4K video.
EOSHD noticed a mention of such a product that we overlooked in yesterdays posted interview with Masaya Maeda.
Naturally I can’t give you details of our future plans but we are fully aware that such requirements exist in the market. We’re currently in the process of investigating, mainly to satisfy the needs of news media, and we have every intention of addressing this need in future products.
|Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before|
(cover photo credit: snap from Canon Rumors)
And always with the ambition of authenticity, humanity and wit.
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