Canon to Announce GH4 Competitor Next Month at NAB? FUD?

by Hugh Brownstone2 Comments

FUD is an acronym for fear, uncertainty and doubt. It’s a time-honored and pretty crappy marketing game played by too many companies designed to stave off the appeal of new competitors – and deprive those competitors of oxygen. The question is: will Canon actually offer its customers a true GH4 or A7s competitor in a relevant timeframe?

It’s becoming a matter of trust: which manufacturer do you trust to actually give you what you want?

The guys over at Canon Rumors have reported a number of hints that Canon will announce a GH4 competitor at NAB next month, but what does that actually mean?

If you read the full interview with Canon’s Masaya Maeda (courtesy of dpreview), it seems clear that what Canon thinks that means and what planet5D readers think that means are likely two different things:

Q: “How are you addressing the demand for compact, 4K-capable cameras like Sony's a7S and Panasonic's GH4?”

A: “Naturally I can’t give you details of our future plans but we are fully aware that such requirements exist in the market. We’re currently in the process of investigating, mainly to satisfy the needs of news media (emphasis added), and we have every intention of addressing this need in future products.”

This was the same set of needs that ostensibly led to the original Canon 5D Mk II. Maybe that explains why it had so few features for cinematic filmmakers:

· Does a newsperson in the field need slow mo?
· Does a newsperson in the field need 4K?
· Does a newsperson in the field need timelapse?
· Does a newsperson in the field need wide dynamic range?
· Does a newsperson in the field need something inexpensive?
· Does a newsperson in the field need focus peaking, zebras, manual controls, and manual focus?

What is likely to have changed between then and now?

And what are the practical definitions – and implications of – “investigating” and “intention of addressing?”

I won’t be going to NAB this year, but already I can’t wait for it – and the fear, uncertainty and doubt – to be over.

Canon GH4 Competitor: According to Whom? Click To Tweet

More Hints of GH4 Competitor from Canon

Via Canon Rumors:

We’ve reported a couple of times over the last few months that Canon will likely announce a GH4 competitor at NAB next month in Las Vegas. We haven’t been able to find out what sort of lens mount the camera would have, but that it would be an interchangeable lens camera that is capable of shooting 4K video.

GH4 Competitor from Canon

 

EOSHD noticed a mention of such a product that we overlooked in yesterdays posted interview with Masaya Maeda.

How are you addressing the demand for compact, 4K-capable cameras like Sony’s a7S and Panasonic’s GH4?

Naturally I can’t give you details of our future plans but we are fully aware that such requirements exist in the market. We’re currently in the process of investigating, mainly to satisfy the needs of news media, and we have every intention of addressing this need in future products.

Read the full story at EOSHD

You can see our previous rumors about a GH4 competitor from Canon here & here.

 

Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before

(cover photo credit: snap from Canon Rumors)


Additional Stories You Will Want To Read:

Comments

  1. 57firedog

    I’ve been a long time Canon user – have a full set of L lenses.
    Bought a Sony A7s last summer, and added a Shogun in December. 
    Really enjoy using it, have a Metabones adapter.
    Its already been over a year and Canon has yet to respond, and if/when they do, will it be a cost-effective competitor?
    With Sony gradually bringing out new lenses, its requires some serious thought as to what direction to take.
    If Canon doesn’t keep up, they may be surprised at a shift in their market over the next year particulalrly, as many shooters move away from them.
    I would really prefer that they provide a reasonably full-frame DSLR with 4K recording capability…
    Why is common sense so uncommon?

  2. HughBrownstone

    57firedog I love the quote (usual misattributed to Mark Twain).  Agreed! But it seems to me that Canon also has to upgrade its entire L-series with STM and clickless aperture rings. If other manufacturers address this kind of need sooner (Sony’s little 50mm f/1.8 E-mount makes Canon’s 50mm f/1.8 plastic fantastic look and feel hopelessly out of date, and the Sigma Art lenses appear to achieve optical parity with Canon and Zeiss at half the price with still-robust construction), the single biggest advantage Canon has will slip away.

Leave a Comment