With the Amazing 50MP Canon EOS 5DS R, Georges Antoni Pulls Off the Impossible Brief

by Karin Gottschalk5 Comments

In Canon’s behind-the-scenes movie, Australian fashion photographer and Canon Master Georges Antoni describes it as “The Impossible Brief” — 1600 ISO, a windy beach at dusk, images projected on a model suspended over the water and high resolution output at what looks like 48-sheet poster size or thereabouts. The result? Amazing.

In the analog film era, when 48-sheeters — aka 24-sheeters in the US — were often shot with 4″x5″ or 8”x10” sheet film cameras, impossible? Definitely. In the digital era, when medium format cameras that you can hand-hold if you must can deliver amazing results at high ISOs with pretty big sensors, perhaps impossible is possibly just a little bit of an overstatement.

The Impossible Brief: the Canon EOS 5Ds R – our new 50 megapixels DSLR – tested by Georges Antoni

But for a Canon EOS DSLR, until now? An assignment like this would definitely have been a bridge too far. But not any more. Thanks to the remarkable Canon EOS 5DS R with its 50.6 MP CMOS sensor, brand new Mirror Vibration Control System, 61-point intelligent autofocus system, 5 frames-per-second burst mode, Dual DiGiC 6 processors and a sensitivity range of 100-6400 expandable to 12800, other Canon aficionados can now pull off the same sort of breakthroughs as Georges Antoni and his team of bronzed ANZACs.

And if you want to pay a visit to the legendary SunStudios in sunny Alexandria south of the Sydney CBD, you can pre-order a Canon EOS 5DS R or its companion DSLR the Canon EOS 5DS, or rent one as a try-before-you-buy.

While at Canon’s SunStudios stills and movie studio complex, you may also want to consider renting the same studio that Georges Antoni planned his shoot in.

If you can’t make it here downunder any time soon, there’s bound to be a 5DS or 5DS R appearing sometime midyear on the shelves of your local camera rental house along right alongside those massive assortments of Canon EF L lenses and accessories, not to forget those Canon Cinema EOS cameras and lenses.

Canon deserves a truckload of credit for the extensive ecosystem it has created and that is available for purchase or rental. CiSRA, the Sydney-based research and development company mentioned in Canon Australia’s press release, also deserves more than a truckload of kudos for its essential contributions to Canon’s many global breakthrough technologies over the years.

Canon Press Release:

Fashion photographer Georges Antoni achieves the impossible brief with Canon’s new high-megapixel DSLR

Photo credit: Simon Gorges

Sydney, Australia, 6 February 2015 – Announced today, the new 50.6 high-megapixel EOS 5DS R camera redefines what is possible. In highlighting the impressive functionality of the camera, Canon Australia has created a video telling the story of a challenging brief and how the camera overcomes the impossible – by combining filming flexibility with the high resolution the camera offers.

Advertising/Fashion photographer and Canon Master Georges Antoni was charged with the impossible photography brief: just 15 minutes to shoot a model suspended over the ocean by a crane, in low-light. The image would be required for a billboard-sized image and need to be cropped to size.

The video takes viewers through the initial briefing, shoot set-up, the behind the scenes shoot production (including the photographer and team, working with the model) and the final result. Viewers are privy to scenes of Georges directing the crew on positions, chatting to the model for final retouches and the model being strapped into the harness.

As a Canon Master, Georges is part of an elite group of master image makers acknowledged as the best of the best.

“I often see moments appear spontaneously and so it’s really important for me to be able to capture that fleeting expression or movement with precision,” says Georges Antoni.


Amazing 50MP Canon EOS 5DS R

Production Credit Info:

Creative Agency: Leo Burnett, The Artist Group, Untitled Film Works

Production House: Untitled Film Works

Director and DOP: Abraham Joffe

Executive Producer: Abraham Joffe / Pim Van Nunen

Editor: Abraham Joffe, Dom West, Lorna-Jean Bradley

Sound: Mario Pellegrino

Behind the Scenes photographer: Simon Gorges

Timelapse photographer: Matthew Vandeputte

Talent: Georges Antoni, Claudia Wilkinson

High res image link: sendto.stwgroup.com.au/message/ImD0Ns0hDg6S8nvFrLv6iA

Video Link: youtu.be/p6KyWbns0ro

About the camera:

Combining the image quality of medium format with the usability of the EOS system, the EOS 5DS R provides an alternative to medium format cameras in the full frame sensor market, offering the highest megapixels ever seen in a Canon full frame sensor – an astonishing 50.6 MP. Targeted at users who require optimal image sharpness for use in post processing, the EOS 5DS R features a low pass cancellation filter to maximise the sensor’s resolution and visible image quality.

More information about Georges Antoni is available via the Canon Australia website:



The EOS 5DS and EOS 5DS R will be available June 2015 and the EF 11-24mm f/4L USM lens will be available March 2015. Prices will be set at dealer discretion.

About Canon

Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 22 years, and had global revenues of more than $US35 billion in 2013. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit www.canon.com.au, www.facebook.com/canonaustralia, instagram.com/canonaustralia, www.twitter.com/canonaustralia, www.youtube.com/canonaustralia

* Based on weekly patent counts issued by the United States Patent and Trademark Office

(cover photo credit: snap from Canon Press)

Karin Gottschalk

Karin Gottschalk

Karin is a documentary moviemaker, journalist, photographer and teacher who conceived and cofounded an influential, globally-read, Australian magazine of contemporary art, culture and photography. While based in Europe, contributing to the magazine and working in advertising, she visualised a future telling the same sorts of stories with a movie camera and audio recorder. Now back in her home base in Sydney, Karin is pursuing her goal of becoming an independent, one-person, backpack multimedia journalist and documentary moviemaker. Mentorless and un-filmschooled, she is constantly learning and sharpening up her skill set.
Karin Gottschalk


  1. High resolution is, in and of itself, a good thing. Other things being equal, you can’t have too much.
    But it would be interesting to see how the 5Ds R images compare with those of the 5D, 5D2, and 5D3. The 5D’s images were considered “comparable” to those of medium-format film cameras — and the later models have superior resolution.
    Billboards are usually viewed from a distance, and (presumably) don’t need ultra-high resolution.

  2. I’m a diehard Canon fan for decades but, come on. No professional could watch this and do anything but groan. The camera is entirely inappropriate for this shoot and the way the shoot was done is inefficient at best. It’s Hokey and does a disservice to an excellent camera — for the right shoot.

    Production value of the video was good, however. Wonder what camera they used for that 8-)

  3. Scott Witte Could you be more specific as to why the 5Ds R is inappropriate? If nothing else, it offers an advantage in maximum aperture and (possibly) depth of field over a view camera.

  4. that is the best for that shot????? come on!!!!!!!!!!! any day I’ll prefer the Pentax 645Z for that, so no news here, just propaganda…

  5. William Sommerwerck Scott Witte 
    1) The assignment is for a billboard. You can easily shoot a billboard with a 5D+ We’ve been doing it for years. Billboard resolution is low because it is viewed from such a distance. 
    2) According to Canon the 5DsR isn’t as good at high ISO as the 5DMIII nor does it have as good dynamic range as I recall Chuck Westfall saying. So, in this dusk shooting I would easily choose the 5DMIII first.

    3) The shot absolutely should have been done as a composite with model in studio for more control, better quality and less retouching of cables, pulled fabric and the like.

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