Vitec Group Acquires SmallHD

by Hugh Brownstone1 Comment

Brit imaging conglomerate adds highly regarded U.S. field monitor company SmallHD to its already impressive list of brands.

Never heard of Vitec?

Me either.
But you have heard of smallHD, makers of the AC7 that we reviewed in glowing terms a couple of months ago.

And odds are you know well Anton/Bauer, Gitzo, Litepanels, Manfrotto, OConnor, Sachtler, and Teradek – among others.

What all of these brands have in common is that they are owned by Vitec, a UK publicly traded company whose mission is to “capture the moment.”

As a Cartier-Bresson fan, I like it.

As a fan of creative business, I think I like Vitec, too.

The text of the acquisition announcement follows, but if you’re really curious, check out Vitec’s annual report here.

VERY interesting company. We wish them and smallHD founders Wes Phillips and Dale Backus continued success.

Press Release: Company Brings Quality Field Monitors To Vitec Product line-up

LONDON (December 11, 2014) – The Vitec Group today announced that it has acquired SmallHD, the North Carolina company known for its high-quality, high-definition, on-camera field monitors used by videographers, cinematographers, camera assistants and other creative professionals across the filmmaking world. SmallHD will be incorporated into the Vitec Group's Videocom division, complementing its existing brands.

SmallHD pioneered the design and manufacture of rugged, future-proofed field monitors based on the company's experience in production, collaborations with other filmmakers, and from extensive customer feedback. SmallHD's association with the Vitec Group will enable it to bring a new range of innovative monitors to customers.

“With the rapid increase of independent filmmakers and videographers, the need for quality, high-performing, end-to-end solutions has never been stronger,” said Vitec Videocom CEO Matt Danilowicz. “There is definite synergy between SmallHD and Vitec Videocom, especially given that their pioneering drive matches our own. The acquisition enables us to offer another set of professional and innovative solutions for the production workflow, and takes us a step closer to fully addressing the needs of this expanding and exciting market.”

Vitec Group Acquires SmallHD


Press Release Continued

SmallHD was officially founded in 2009 by Wes Phillips and Dale Backus. The pair, along with a group of friends, had been creating spots for local businesses and entered the Doritos-sponsored Crash The Super Bowl contest with a spot entitled Live the Flavor. The resulting notoriety from winning brought national work in for the team. The demand to complete increasingly higher-calibre work made the SmallHD creatives and production crew aware of a need for better tools. Rather than buying off-the-shelf solutions, they were inspired to create them, specifically field monitors. The DP6 field monitor, their first mainstream product, not only met their own high standards but was immediately sought after by other filmmakers. When SmallHD won an unprecedented second Doritos Crash The Super Bowl challenge in 2010, the company used the winnings to develop its product line and expand manufacturing operations.

“We are looking forward to joining the Vitec Group of companies,” said Wes Phillips, founder and CEO of SmallHD. “It's exciting for SmallHD to be included among the great brands that they represent. We have aspirations to continue to build outstanding monitors, and Vitec not only encourages that entrepreneurial spirit but offers the support and expertise we need to move forward.”

SmallHD joins the Vitec Videocom line-up of brands that serves its users in broadcast, cinematography and professional content creation. Other Vitec Videocom brands include Anton/Bauer, Autoscript, Autocue, Camera Corps, Bexel, Litepanels, OConnor, Petrol Bags, Sachtler, Teradek, The Camera Store, Vinten and Vinten Radamec.

Vitec Group:

(cover photo credit: snap from Vitec Group and SmallHD)


  1. no love for Vitec group. they have basically bought up every small often family owned video products co. they own every major tripod / head company. thats not competition. even worse is when you see crappy manfrotto legs under a vinton head or similar cross pollination of products in that arena.  they are also the company that funded the insane litepanels patent lawsuit against every one else making a LED panels. they are NOT good for the industry.

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