What Are People Really Looking At?

by Barry AnderssonLeave a Comment

We work in a visual medium. What we create is visual. We want people to watch what we create.

You put a lot of thought and effort into your shots to make them beautiful, compelling and entertaining. But – did you think about WHERE you want people to look within the frame you are creating?

You need to pay attention to your lighting, composition, acting and a whole host of other things when creating a compelling video. However, I think most people don't spend a lot of time thinking about controlling where people should look when watching the videos they created.  It is your job to think about, control and direct where you want people to look and when you want them to look.

Here is an amazing article on eye-tracking technology that tracks where both men and women look at both still and moving images.

Check it out and notice how men and women view people, faces, text and more. I think it is very enlightening to get to peak at how people view the images we create. Some of this is just merely that – interesting. But I want you to pay attention to the Sunsilk ad in particular. Notice how a little change in the frame will make or break your creation.

Don't be lazy and just point your camera and shoot. Take a minute to add some new techniques to your bag of tricks. Your videos will be better for it.  The audience will see what you really want them to see- by looking at what you want them to look at.

Happy Shooting.

29 Eye-Tracking Heatmaps Reveal Where People Really Look

Everyone focuses on Scarlett Johansson's face in this Dolce & Gabbana ad

Eye-Tracking Heatmaps image 1

Here you can see how the eyes follow a few different animations.

Eye-Tracking Heatmaps image 3

Eye-Tracking Heatmaps image 2

Eye-Tracking Heatmaps image 4

In this package of meat, people look at the meat right away. Then, they read the label and check out the sticker.

Eye-Tracking Heatmaps image 5

See complete list at Business Insider “29 Eye-Tracking Heatmaps Reveal Where People Really Look”

Note: it is our policy to give credit as well as deserved traffic to our news sources – so we don't repost the entire article – sorry, I know you want the juicy bits, but I feel it is only fair that their site get the traffic and besides, you just might make a new friend and find an advertiser that has something you've never seen before

(cover photo credit: snap from Business Insider)


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