HOT! GoPro HERO4 Outted: Just When You Thought It Was Safe to Get the 3+…

by Hugh BrownstoneLeave a Comment

There’s a reason why the cult of GoPro exists, and the company has just upped the ante with its GoPro Hero4: 4K, 120 fps (depending on resolution) and more.

I think I still have the receipt somewhere for the GoPro Hero3+ Black I just bought. Not that I don’t like it – I do, and got some great footage for a book promo just last weekend – but DUDE: They just came out with a 4K version called the Hero4, and it looks AWESOME.

What’s not to like about 4K up to 30fps (yeah, no 120fps in 4K, bummer); 2.7K recording; 1080p recording at 120 fps; and built-in touch screen?

It’s a little bit amazing how much they can cram into something so small.

With an expected availability just one week away – and both peak fall foliage season and then the ski season still to come – timing is pretty great.

The HERO4 Black is priced at $499.99, while the HERO4 Silver goes for $399.99. Both are available in Adventure and Music Editions.

Buy at B&H: GoPro HERO4 Black (Adventure Edition) or GoPro HERO4 Black (Music Edition)

GoPro HERO4: The Most Powerful GoPro Lineup, Ever

SAN MATEO, CALIF. (September 29, 2014) – GoPro, Inc. (NASDAQ:GPRO), enabler of some of today's most immersive and engaging content, today unveiled HERO4, the highest performance line of capture devices the company has ever made. GoPro Hero4 is available in two editions, HERO4 Black at MSRP $499 and HERO4 Silver at MSRP $399. GoPro’s Emmy® Award-winning imaging technology combines with enhanced ease-of-use and powerful new features such as 4K30, 2.7K50 and 1080p120 video capture (Black) and built-in touch display convenience (Silver), to make it easier than ever for consumers to self capture and share stunning, professional quality content of their favorite experiences.

HERO4 Black delivers 2x the performance of its best-selling predecessor and now captures cinema-quality 4K video at 30 frames per second (fps), 2.7K video at 50fps and 1080p video at a blistering 120fps, virtually eliminating rolling shutter in most scenarios while allowing for time-bending slow motion effects. HERO4 Black also features an entirely redesigned audio system that captures high fidelity sound with 2x the dynamic range of previous models. Additional enhancements include improved image quality, low light performance, highlight moment tagging and an improved user interface that allows for easier discoverability and access to key features and controls. The HERO4 Black is simply the highest performance GoPro yet.

HERO4 Silver delivers the same professional image quality as HERO4 Black less some of the higher performance video capture modes including 4K30, 2.7K50 and 1080p120. HERO4 Silver includes a brilliant built-in touch display for those who value convenience and ease-of-use over the no-holds-barred performance of the HERO4 Black.

The new HERO4 line will be available October 5 on and at select retailers worldwide.

“For the past twelve years, our passion has been to make it easy for people to self-capture jaw dropping, professional quality footage of themselves engaged in their favorite activities,” said GoPro Founder and CEO, Nicholas Woodman. “That passion led us to embark on our most ambitious design and engineering effort ever, and the result is nothing short of the ultimate GoPro—the HERO4 Black. We can’t wait to see what the world captures with it.”

GoPro HERO4: The Adventure of Life in 4K

The flagship HERO4 Black builds upon GoPro’s Emmy® Award-winning technology to deliver the next level of GoPro image quality, versatility and performance:

  • Incredible ultra high definition 4K video at 30fps allows for life-like video capture as well the ability to extract 8.3 megapixel video stills to use as photos
  • Faster* high resolution frame rates of 2.7K at 50fps and 1080p at 120fps 12MP magazine cover-quality photos at burst speeds of 30 photos per second
  • Updated user-interface with improved discoverability and access to key camera controls
  • 50% faster Wi-Fi* combined with Bluetooth® delivers enhanced GoPro App performance and improved power management
  • MSRP $499

Read full article on the new HERO4

More information about HERO4 Products HERE

What do you think of the GoPro Hero4? Revolutionary or just ho hum?

(cover photo credit: snap from GoPro)

Hugh Brownstone

Hugh is the founder of Three Blind Men and An Elephant Productions. He and the team write, direct, shoot, score, and edit web-centric films; conduct photo shoots; and write copy, white papers and blog posts. Hugh also writes screenplays (he recently optioned a TV pilot) and just published his first eBook (Apple's iPhone: The Next Video Revolution). If it's about telling stories, it's in their wheelhouse.

And always with the ambition of authenticity, humanity and wit.
Hugh Brownstone

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